Global Thought-Leader Comes To NZ!

Dr. Wilton will share his incredible expertise on strategy, innovation, digital transformation, and marketing – with a special focus on reframing customer value and the disruption opportunity.

Explore the patterns, causes, and effective responses to disruption and discuss how marketers can play a key role by helping to:

• Identify overlooked or underserved customer value opportunities.
• Design and test appropriate ways of addressing them.
• Create entirely new categories of value that did not previously exist.
• Find out how firms can anticipate, and effectively manage the risk of value reframing in their industries, ensuring sustained relevance and leadership into the future.