Get ready to dive into practical exercises and hands-on experience as you acquire the knowledge and skills necessary to harness AI tools, such as ChatGPT, for a range of marketing tasks.
Discover how to create compelling content, streamline your social media efforts, optimise SEO, and gain valuable insights through AI-powered analytics.
Scroll down for more details on learning outcomes, and to learn about the expert facilitators.
Gain a foundational understanding of the role and potential of AI in marketing, as well as the current landscape and future trends.
Understand the potential issues and limitations of AI in marketing, along with ethical considerations. You will also develop strategies to stay competitive and future-ready in this rapidly evolving field.
Understand the benefits of AI for content creation, learn to use AI tools for content generation, including for SEO purposes, and appreciate successful case studies.
Identify AI tools for creating multimedia content, and understand how to use AI for generating creative ideas and optimising visual content.
Understand how AI can streamline social content creation, analyse social data, create AI-driven strategies, and enhance social engagement and targeting.
Understand how to use AI tools for SEO purposes, including keyword research and content optimisation, meta-tag creation, SEO strategy analysis and refinement.
Understand how to use AI for crafting digital ads, optimising ad targeting and bidding, and measuring ad performance and ROI.
Understand the role of AI in marketing analytics, be familiar with AI-driven analytics tools and platforms, and how to interpret data and optimise marketing strategies using AI.
Understand how to use AI for personalised marketing campaigns and enhancing customer experience, and the use of predictive analytics for understanding customer behaviour and preferences.
Understand how to use AI to streamline marketing processes, enhance team collaboration and communication, and manage and optimise marketing budgets.
* live demonstration
Richard is the founder and CEO of Pure SEO. Established in 2009 in Auckland, Pure SEO has grown to become the largest and most awarded search agency in New Zealand.MORE ABOUT RICHARD
Richard is the founder and CEO of Pure SEO. Established in 2009 in Auckland, Pure SEO has grown to become the largest and most awarded search agency in New Zealand.
Specialising in SEO, AdWords, Programmatic and Analytics Pure SEO has a team of 53. They have offices in Auckland, Wellington, Melbourne and Manila.
Pure SEO currently works with Bridgestone, Subaru of New Zealand, Karcher and Bartercard amongst many others.
Richard currently sits on the board of the Well Foundation and has just stepped down from 2 years on the board of Entrepreneurs Organisation.
An active mentor, investor and marketer Richard writes monthly columns about marketing and entrepreneurship for New Zealand Business Magazine, M2 and M2 Woman. He is also a member of the Marketing Association Digital Marketing Special Interest Group and a guest lecturer for the University of Auckland Digital Marketing MBA.
Peter is an experienced technology leader with a diverse range of skills in both technology and business. His analytical skills and technology-agnostic approach have been developed through my work in a variety of industries and organisations of different sizes.more about peter
Peter is an experienced technology leader with a diverse range of skills in both technology and business. His analytical skills and technology-agnostic approach have been developed through my work in a variety of industries and organisations of different sizes.
He has always been passionate about technology and its potential to transform businesses and society. He enjoys working with diverse teams and stakeholders to identify and solve business challenges. His versatility allows him to take a leaner approach, drive innovation and ensure long-term solutions.