The industry has been giving us feedback that while we have excellent training for entry to mid-range marketers and we look after the top marketing leaders (CMO’s), there has been limited offering for the next generation of CMO’s. While many companies offer general leadership programmes, they do not offer anything which is marketing specific.
To this end, the MA has developed its elite NZ Marketing Academy programme - ‘The Professional Certification in Advanced Marketing Leadership’.
Aimed at 8 +years marketers, agency people or those who will be the next generation of marketing leaders
Designed to develop the skills of marketers and prepare them to take on top leadership roles.
Developed in consultation with NZ CMOs
3 workshops supplemented with international experts online and mentorship by CMOs
NZ’s most aspirational Marketing Programme – the flagship of The NZ Marketing Academy
Nominations close Friday 24th February, 2023
You are sent a link where you apply. Send in application with $500 deposit
Some applications may be accepted earlier than cut off date. All candidates will be advised by the latest March 10, 2023
Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.
Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.
Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.
Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.
Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.
Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.
Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.
Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.
Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.
We often confuse our reputation as our personal brand. But that’s not true. Everyone has a reputation. The first impressions you make, the relationships you form with managers and peers, and how you communicate — all of these things impact how others see you. Your personal brand, on the other hand, is much more intentional. It is how you want people to see you.
- Harvard Business Review 2022
Biculturalism and identity: what strategic issues do tomorrow’s leaders need to be prepared for?
Hone Paul, Chief Marketing Officer, University of Otago
Duncan Shand, Managing Director, YoungShand
Interactive CEO Panel Discussion with:
![]() Caroline Rainsford, Country Manager - New Zealand, Google |
![]() Rob Harvey, Chief Executive Officer, dentsu New Zealand |
![]() Clive Omerod, Group Chief Executive Officer, Les Mills International |
Groups of 4-5 people will create one marketing initiative that will help relaunch the New Zealand Brand into the UK market to take advantage of the new Free Trade Agreement. The initiative has to be trade related, not tourism.
Groups will create a 5-minute pitch to be presented to an NZ Story led panel in June.
![]() Amy Knightley, Director of Marketing, NZ Story Group |
![]() Philip Wood, President, British New Zealand Business Association |
And the qualities needed for the Marketing Leaders of tomorrow.
Interactive CMO Panel Discussion with:
![]() Suraiya Phillamore-Smith, Chief Marketing Officer, Westpac |
![]() Jonathan Waecker, Chief Marketing Officer, The Warehouse Group |
![]() Jo Mitchell, Marketing Strategist, Fonterra 2019 TVNZ-NZ Marketer of the Year |
![]() Matthew Bain, Marketing Director, Spark |
3x two minute pitches to potential mentor CMOs explaining why the student should become a CMO and what help they need to get there - 15 mentors confirmed so far!
Connect with individual mentors, share a few drinks and join us for dinner! 🍻
Adam Ferrier, Founder / Consumer Psychologist, Thinkerbell
International Facilitator
Several times a year, top management teams enter the strategy room with lofty goals and the best of intentions: they hope to assess their situation and prospects honestly, and mount a decisive, coordinated response toward a common ambition. So, why doesn’t it usually work? We need to address the real problem: the “social side of strategy,” arising from corporate politics, individual incentives, and human biases.
Mitch Kornman, Partner, McKinsey & Co
Join a world renowned thought leader on strategic innovation, digital disruption and organisational transformation and customer loyalty architectures.
Dr. Peter Wilton, Former Senior Lecturer, Haas School of Business, UC Berkeley
Theresa Gattung was the first female CEO of an NZX listed company, the youngest ever CEO of Telecom NZ and the Co-Founder of My Food Bag. With unparalleled wisdom and experience as chair and professional director in many governance roles, Theresa joins us to explore her learnings around business success.
![]() Theresa Gattung, Co-Founder, My Food Bag |
|
Interactive CMO Panel Discussion with:
![]() Carl Sarney, Head of Strategy, TRA |
![]() Astrud Burgess, GM - Data & Marketing, ANZ |
![]() Luke Rive, Director of Marketing, McDonald's NZ |
Wrap up and drinks! 🍻
Paul Spoonley, Professor, Massey University
Creating a culture that feels like it belongs, thrives, and delivers with ownership, accountability and inspires the team.
Annemarie Browne, Chief Marketing Officer, Lotto NZ
2020 TVNZ-NZ Marketer of the Year
Stevie Weber, Executive Director - Strategy, dentsu New Zealand
What does it mean for the work we produce which influences society, the teams we hire – which produce the work, and what do we need to change.
Panel of Marketing Leaders including:
![]() Jane Anthony, GM- CoE Lead Brand & Marketing, Air NZ |
![]() Stevie Weber, Executive Director - Strategy, dentsu NZ |
![]() Regan Savage, Head of Marketing & Engagement, Southern Cross Health Society |
Watch this space!
Session topic and facilitator to be announced.
Go into your project group and continue to develop your ideas for the group presentation.
Please note that the people who nominated you will be invited to the final presentation.
Join us for dinner at the Viaduct! 🍾
The biggest mistakes they make in presenting budgets.
Interactive CFO Panel with:
![]() Olivia Clark, Commercial Manager, My Food Bag |
![]() Emma Watson, Independent Consultant |
![]() Linda Waddington-Miller, Finance Director, Lion NZ |
Where are we going in the future and how do we keep ourselves and teams contemporary and upskilled.
Digital expert panel discussion with:
![]() Shane Evans, Chief Transformation Officer, SBS Bank 2021 TVNZ-NZ Marketer of the Year |
![]() David McCallen, Chief of Strategy, OMD New Zealand |
Across all sectors and industries, from consumer to B2B and even government, the expectations of your customers continues to rise. Digitalization has increased the number of ways in which you touch your customers and elevated the level and quality of many of those touchpoints.
How do you keep up with your competitors, or better yet, stay ahead of them by competing on customer experience?
Timothy Morey, Principal, Blue Forest Guild
Live-streaming from San Francisco
Colleen Ryan, Partner, TRA
Expert facilitator to be confirmed!
What does this mean in reality when developing data driven strategies?
CMO Facilitated Panel Discussion with:
![]() Tim Cullinane, Head of Idea Design, Saatchi & Saatchi |
![]() Brid Drohan-Stewart, Director of Brand, Woolworths NZ |
![]() Sarah Sandoval, GM - Consumer Marketing & Brand, NZ Post 2022 TVNZ-NZ Marketer of the Year |
Wrap up and drinks! 🎊
What you really need to tell your agency.
David Halter, Chief Strategy & Growth Officer, dentsu International
Expert panel with:
![]() Nigel Douglas, Chief Executive Officer, OMD New Zealand |
![]() Elizabeth Geor, Head of Agency & Ecosystem, Google |
![]() Liz Fraser, Commercial Director, MediaWorks |
Panel of CMO’s and agency heads with:
![]() Strahan Wallis, Chief Executive Officer, Clemenger Group |
![]() Nikki McKelvie, Managing Director, DDB Aotearoa |
![]() Anna Lawrence, GM Brand, Customer Engagement & Sustainable Transport Education, Auckland Transport |
![]() Allison Yorston, Chief Marketing Officer, Frucor Suntory |
Carl Davidson, Founder, Research First
Can your group break the NZ record of 311?
Join us for canapés and drinks! ✨
Influencing C Suite and others through understanding your full organisational landscape. Issues include reception psychology, emotional and cultural intelligence, negotiating business development cross-culturally, better preparation.
Patrick Rottiers, Founder & Managing Director, PROConsulting International
Professor of Practice International Negotiations, Senior Lecturer & Exec Coach
Peter Stubbs, Director, WealthPoint
![]() Amy Knightley, Director of Marketing, NZ Story Group |
![]() Philip Wood, President, British NZ Business Association |
Stevie Weber, Executive Director - Strategy, dentsu NZ |
|
Wrap up and celebratory drinks! 🎊🎉