The industry has been giving us feedback that while we have excellent training for entry to mid-range marketers and we look after the top marketing leaders (CMO’s), there has been limited offering for the next generation of CMO’s. While many companies offer general leadership programmes, they do not offer anything which is marketing specific.
To this end, the MA has developed its elite NZ Marketing Academy programme - ‘The Professional Certification in Advanced Marketing Leadership’.
Aimed at 8 +years marketers, agency people or those who will be the next generation of marketing leaders
Designed to develop the skills of marketers and prepare them to take on top leadership roles.
Developed in consultation with NZ CMOs
3 workshops supplemented with international experts online and mentorship by CMOs
NZ’s most aspirational Marketing Programme – the flagship of The NZ Marketing Academy
You are sent a link where you apply. Send in application with $500 deposit
Some applications may be accepted earlier than cut off date. All candidates will be advised by the latest March 10, 2023
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Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.
Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.
Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.
Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.
Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.
We often confuse our reputation as our personal brand. But that’s not true. Everyone has a reputation. The first impressions you make, the relationships you form with managers and peers, and how you communicate — all of these things impact how others see you. Your personal brand, on the other hand, is much more intentional. It is how you want people to see you.
- Harvard Business Review 2022
Biculturalism and identity: what strategic issues do tomorrow’s leaders need to be prepared for?
Hone Paul, Chief Marketing Officer, University of Otago
Duncan Shand, Managing Director, YoungShand
Interactive CEO Panel Discussion with:
![]() Peter Cullinane, Founder, Lewis Road Creamery |
![]() Rob Harvey, Chief Executive Officer, dentsu New Zealand |
![]() Clive Omerod, Group Chief Executive Officer, Les Mills International |
Groups of 4-5 people will create one marketing initiative that will help relaunch the New Zealand Brand into the UK market to take advantage of the new Free Trade Agreement. The initiative has to be trade related, not tourism.
Groups will create a 5-minute pitch to be presented to an NZ Story led panel in June.
![]() David Downs, Chief Marketing Officer, NZ Story Group |
![]() Philip Wood, President, British New Zealand Business Association |
And the qualities needed for the Marketing Leaders of tomorrow.
Interactive CMO Panel Discussion with:
![]() Suraiya Phillamore-Smith, Chief Marketing Officer, Westpac |
![]() Jonathan Waecker, Chief Customer and Sales Officer, The Warehouse Group |
![]() Jo Mitchell, Chief Customer Officer, My Food Bag |
![]() Matthew Bain, Marketing Director, Spark |
3x two minute pitches to potential mentor CMOs explaining why the student should become a CMO and what help they need to get there - 15 mentors confirmed so far!
Connect with individual mentors, share a few drinks and join us for dinner! 🍻
Rachel Ellerm, National Marketing Director, Lion New Zealand
2021 NZ Marketer of the Year Finalist
Several times a year, top management teams enter the strategy room with lofty goals and the best of intentions: they hope to assess their situation and prospects honestly, and mount a decisive, coordinated response toward a common ambition. So, why doesn’t it usually work? We need to address the real problem: the “social side of strategy,” arising from corporate politics, individual incentives, and human biases.
Mitch Kornman, Partner, McKinsey & Co
Join a world renowned thought leader on strategic innovation, digital disruption and organisational transformation and customer loyalty architectures.
Dr. Peter Wilton, Former Senior Lecturer, Haas School of Business, UC Berkeley
The essentials I need to understand, and what I wish I knew when I was a marketer.
Interactive CMO Panel Discussion with:
![]() Dominic Quin, GM - Marketing & Customer Experience, Foodstuffs NZ |
![]() Astrud Burgess, GM - Data & Marketing, ANZ |
![]() Luke Rive, Director of Marketing, McDonald's NZ |
Wrap up and drinks! 🍻
Paul Spoonley, Professor, Massey University
Good strategy should always start with asking the right questions. For today’s leaders, the questions are vast and profound—and soluble. What is marketing’s role in developing the future?
Mitch Kornman, Partner, McKinsey & Co
Stevie Weber, Executive Director - Strategy, dentsu New Zealand
What does it mean for the work we produce which influences society, the teams we hire – which produce the work, and what do we need to change.
Panel of Marketing Leaders including:
Regan Savage, Head of Marketing & Engagement, Southern Cross Health Society
Creating a culture that feels like it belongs, thrives, and delivers with ownership, accountability and inspires the team.
Annemarie Browne, Chief Marketing Officer, Lotto NZ
2020 NZ Marketer of the Year
Break into groups and discuss how would we brief our CEO’s on the changes needed in marketing for 2022 and beyond.
Join us for dinner at the Viaduct! 🍾
The biggest mistakes they make in presenting budgets.
Interactive CFO Panel with:
![]() Mark Winter, Chief Financial Officer, My Food Bag |
![]() Emma Watson, Independent Consultant |
![]() Linda Waddington-Miller, Finance Director, Lion NZ |
Where are we going in the future and how do we keep ourselves and teams contemporary and upskilled.
Digital expert panel discussion
Experiential design thinking, behavioural science and performance tracking allow you to envision, build and measure differentiated customer and employee experiences for today and tomorrow. Tim discusses the cutting-edge approach to this and how Frog is revolutionising the approach for marketers.
Tim Morey, Global Managing Director, Frog Design
Brian Ferris, Chief Data, Analytics & Technology Officer, Loyalty NZ
What does this mean in reality when developing data driven strategies?
CMO Facilitated Panel Discussion with:
![]() Tim Cullinane, Head of Idea Design, Saatchi & Saatchi |
![]() Brid Drohan-Stewart, Director of Brand, Woolworths NZ |
![]() Sarah Sandoval, GM - Consumer Marketing & Brand, NZ Post 2022 NZ Marketer of the Year |
Wrap up and drinks! 🎊
What you really need to tell your agency.
David Halter, Chief Strategy & Growth Officer, dentsu International
Expert panel with:
![]() Nigel Douglas, Chief Executive Officer, OMD New Zealand |
Panel of CMO’s and agency heads with:
![]() Strahan Wallis, Chief Executive Officer, Clemenger Group |
![]() Nikki McKelvie, Managing Director, DDB Aotearoa |
![]() Anna Lawrence, GM Brand, Customer Engagement & Sustainable Transport Education, Auckland Transport |
![]() Allison Yorston, Chief Marketing Officer, Frucor Suntory |
Carl Davidson, Founder, Research First
Can your group break the NZ record of 311?
Join us for canapés and drinks! ✨
Influencing C Suite and others through understanding your full organisational landscape. Issues include reception psychology, emotional and cultural intelligence, negotiating business development cross-culturally, better preparation.
Patrick Rottiers, Founder & Managing Director, PROConsulting International
Professor of Practice International Negotiations, Senior Lecturer & Exec Coach
Peter Stubbs, Director, WealthPoint
![]() David Downs, Chief Marketing Officer, NZ Story Group |
![]() Philip Wood, President, British New Zealand Business Association |
TBC, New Zealand Trade and Eneterprise | TBC, dentsu |
Wrap up and celebratory drinks! 🎊🎉