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ASB Backing Business

Coming to your region: 

  • Wellington - 16 August
  • Auckland - 17 August
  • Hamilton - 18 August
  • Dunedin - 24 August
  • Christchurch - 25 August
  • Queenstown - 26 August

Following the success of our 2021 Backing Business Series with ASB we are set to return in August 2022 with a new series of events around NZ.

The ASB Backing Business event series is the latest in a range of initiatives from ASB supporting small businesses, looking for ways beyond the financial to support small businesses and keep our economy going. As part of this event series, the MA have partnered with ASB to launch ‘Marketing inspiration for SMEs', providing opportunities for us marketing community to give small businesses a hand by offering them marketing advice from us as industry experts.

The idea is to bring small businesses and a group of marketers together at a facilitated event where the small businesses can explore their marketing problems with marketers and agencies. Each business will explain their challenges and you will be brainstorming solutions as a group.

Quick Event Overview


Enjoy complimentary drinks on us! 


Network with your peers


Problem-Solving, helping out small businesses

Sounds like fun and easy? Well, we need your help. We are offering you the chance to be fed and watered and then do the right thing by helping some small businesses in your area. We are hoping to get a variety of marketers and agencies along to help as small businesses simply cannot afford the expertise that you will bring to the table.

Thank you to ASB who made it possible to run this event nationally. We are running Backing Business, marketing inspiration for small businesses at Wellington on 16 August, Auckland on 17 August, Hamilton on 18 August, Dunedin on 24 August, Christchurch on 25 August, and Queenstown on 26 August.

So as marketers, please help us help small businesses in your region by coming and having a drink and sitting down and sharing your brains with some very grateful small businesses.

Click the city you wish to register for now! It's free to register, but spaces are limited.



ASB Backing Business (1)






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Michael Durie, Chair of the MA Southern Committee developed this concept, and we ran two pilots in 2020. It was a huge success with over 100 marketers helping 20 small local Christchurch businesses over two events. Some of the feedback included:

We feel so blessed to have had the valuable time we did with all you talented ladies. Sandy and I both, found the experience so beneficial and it has inspired us enormously, to carry on and make a difference to our businesses. We are inspired to keep believing in where we are going and what we represent. what we gained from the seminar opportunity relates almost to having the barrier on the road lifted.

Suzanne carson, director & event creator

Tonight was awesome and I have learnt so much. I'll incorporate a lot of what I have learnt into my business. Barbering is my profession not marketing, so this was so helpful.

George, golden blade barber lounge

Great hui last night with the MA connecting small business owners with marketers to help solve some of the problems they are facing amidst the current pandemic. A brilliant showcasing of some of the resources available to support businesses within our communities.