In this workshop, we look at the essentials of great Business-to-Business advertising and communication.
In three stages, you'll find out how to turn samey, forgettable propositions into memorable, distinctive and effective campaigns that engage business audiences on a human level.
In part one we consider a new way to look at your audience (A).
In part two, we look at the benefits that matter for decision-makers (B).
In part three, we look at the best channels to tell your story (C).
A live session will be held each Thursday at 12:00pm - 1:30pm over 4 weeks. The facilitator will present that week's topic live online with other participants. There will also be activities and resources to support your learning.
Over the last twenty-something years Matthew has worked with brands including Vodafone, Vector, Shell (in Europe), TNT, Expedia, ANZ and...well, others.read more
Over the last twenty-something years Matthew has worked with brands including Vodafone, Vector, Shell (in Europe), TNT, Expedia, ANZ and… well, others. He’s been a copywriter, creative director and strategist at agencies including JWT and Publicis, and founded Badger in 2007.
But beneath all this fluffy, creative stuff, Matthew hides a secret: a decade of experience at the pointy end of industrial sales and marketing (selling IT to large enterprises) that gave him a uniquely practical view on the best way to engage business buyers.
Despite this, Matthew has never owned a pair of snakeskin loafers. Yet.
Well presented, interesting and idea creating workshop that enabled me to feel positive about the direction we are moving in and provided insight and concepts that I intend to adopt.
Are you a SME and keen for support with funding your professional development? You may be eligible to receive a subsidy of up to 50% for your course fee. Click here to find out more.