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Thursday 7 July, 2022
9.00am - 5.00pm
Te Kura Umanga | UC Business School
The ABC of B2B - A three step approach to effective B2B communications
Overview
In this workshop we look at the essentials of great Business-to-Business advertising and communication.
In three stages, you'll find out how to turn samey, forgettable propositions into memorable, distinctive and effective campaigns that engage business audiences on a human level.
In part one we consider a new way to look at your audience (A). In part two, we look at the benefits that matter for decision-makers (B). In part three, we look at the best channels to tell your story (C).
A live session will be held each Tuesdays and Thursdays from 11.30pm - 1:00pm over 2 weeks. The facilitator will present that session's topic live online with other participants. There will also be activities and resources to support your learning.
In Partnership with
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PRICING
*Vaccine Passes
Following the Government’s announcement, My Vaccine Passes will no longer be required for attendees, facilitators and staff to attend this workshop.
During the ‘orange’ light setting, face masks are still recommended for all attending this workshop. Other health and safety measures will be followed.
Over the last twenty-something years Matthew has worked with brands including Vodafone, Vector, Shell (in Europe), TNT, Expedia, ANZ and...well, others.
Read moreOver the last twenty-something years Matthew has worked with brands including Vodafone, Vector, Shell (in Europe), TNT, Expedia, ANZ and… well, others. He’s been a copywriter, creative director and strategist at agencies including JWT and Publicis, and founded Badger in 2007.
But beneath all this fluffy, creative stuff, Matthew hides a secret: a decade of experience at the pointy end of industrial sales and marketing (selling IT to large enterprises) that gave him a uniquely practical view on the best way to engage business buyers.
Despite this, Matthew has never owned a pair of snakeskin loafers. Yet.
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