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Behavioural Science

LIVE at lunchtime - Online learning

Behavioural Science for Customer Journeys

Tuesday 2 November - Tuesday 9 November 2021
12:30pm - 2:00pm
MA Online

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To design the ‘X' in CX you need to know and understand the ‘C’!

Make your customer the hero. Join us to look at the drivers of human behaviour, and how a greater understanding of these touchpoints, including digital experiences, can be applied to customer experience.

Course structure
A live session will be held each Tuesday from 12:30pm - 2:00pm over 2 weeks. The facilitator will present that week's topic live online with other participants. There will also be activities and resources to support your learning.

PRICING

  • $345.00 + GST Members
  • $495.00 + GST Non Members
  • Special rates available for students*, registered charities and multiple bookings. Contact us.
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Learning outcomes

You'll Learn About:

  • Challenge yourself and your thinking (the who, the what and the why)
  • Explore the motivation behind ‘CX’
  • Relate organisational objectives to customer behaviour
  • Identify opportunities to reduce friction and enhance relationships

Achieve:

  • Understand the principles of applied behavioural science, and how to apply this to your organisation
  • Consider the bigger picture by understanding customer journeys at a deeper level

Who Should Attend:

  • Those with 3-7 years’ experience, who are involved in developing engaging customer experiences
  • Professionals who are ready to take a deep dive into the drivers of human behaviour

Really valuable and thought-provoking workshop.

PAST ATTENDEE 2020

Great course, very informative, great insights and examples. Highly recommend.

PAST ATTENDEE 2020

Start your professional development
journey with us today.

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Are you a SME and keen for support with funding your professional development? You may be eligible to receive a subsidy of up to 50% for your course fee. Click here to find out more.