In the past, we saw some Content Marketing strategies that are best left exactly where they are now - behind us. This industry changes rapidly, and practices that worked just a year or so ago are no longer relevant today. In fact, there are some practices that are downright ethically questionable and others that are even punishable (by Google).
Of course, you don't want to be punished by Google, nor do you want to mislead your customers, so we're here to help you differentiate best practice from best practice 10 years ago.
Need help nailing your content? Learn about our content marketing services.
In this blog, we’ve rounded up the worst Content Marketing pitfalls so you know exactly what to avoid when building a master content strategy.
Further, did you know that:
Important side note: There’s also a recent trend where people tend to use their mobile phones while they’re watching TV or browsing on their computers.
This is called second screen usage. It’s become so popular that social second screen usage during events has become a huge marketing opportunity for brands. In fact, 40.2% of female social media brand followers interacted with brands tweeting while watching cultural events on television.
Hopefully, this blog has given you a little food for thought, but if you find you’re feeling a little more stressed than relaxed, don’t worry – that’s what we’re here for!
We're a team of Content Marketing experts specialising in the ways of Inbound Marketing. We’re all about using great content to have meaningful conversations with audiences in the aim of generating more traffic, leads and conversions.
So if you want to pick our brains and ask us some questions about Content Marketing best practices, get in touch with Engaging Partners.
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