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Blog - Customer Experience (2)

Check out our range of blogs below where you will find valuable, educational, and insightful marketing content.

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Taking the opportunity to reimagine what's possible, putting the customer at the heart of everything

Over the coming weeks and months, we’ll be focusing here on the topic of experience transformation....

'P2P' marketing and putting customers first

They are considered the big tech disruptors of the last decade - Netflix, Uber and Amazon,...

Back to the roots? Why the traditional marketing principles still apply in the age of CX

There is no doubt that digital technology and changing customer preferences have had a major impact...

Customer experience: You think you are ready for change? Think again

There’s a predictable arc to stories of companies that have set out to overhaul the experience for...

The changing face of New Zealand and why it matters

With census data at their disposal, marketers should be able to answer two key questions – “are we...

CX insights from a Kiwi working abroad at Amazon and Microsoft

"The thing I passionately believe in is not B2B, or B2C, it's P2P" Businesses across the board are...

Customer Experience: The Drivers to Success #CX2019

Customer Experience, once thought to be the “Buzzword of 2018”, is now a key driver to business...

Getting the right experience right

We seem to be living through a time of changing rules when it comes to Experience. The town crier...

The Value of Storytelling

I had the pleasure of listening to a presentation by Microsoft's Miri Rodriguez on storytelling. As...

Key considerations for people central to customer experience transformation

By 2020, customer experience will overtake price and product as the key brand differentiator....

Key considerations for organisations looking to transform customer experience

As organisations begin to understand the crucial importance of delivering exceptional customer...

Key trends for customer experience transformation

Customer experience (CX) is at the top of the CEO agenda. And no wonder, when the statistics are so...

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