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Blog - Data

Check out our range of blogs below where you will find valuable, educational, and insightful marketing content.

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Smarter Data 2021

Salt’s Consultants Susan Lord, Oxana Metz and Richard Jee from our Auckland office shares their key...

A review of Smarter Data Conference 2021: My first experience attending

It was my first time attending Smarter Data and I really didn’t know what to expect. I have always...

Do you hold Customer Data? (of course you do!)

Then you should be aware of a recent report from the Privacy Commissioner to the Minister of...

How to Engage with Customers in a Meaningful Way

After a year where so much has changed for both consumers, and us as marketers, how do we continue...

What Marketers Need to Know as Google Ends Third-Party Cookies

Is the internet facing a future without third-party cookies? Recent proposals and initiatives...

How much is a data breach worth?

In 2018 around 500,000 travellers, as usual, visited one of their preferred airline companies’...

Google Ads Credit Roll out in New Zealand

Back in March Google announced on their official blog that they would be giving $800+ million to...

SEO: What you need to know about Google's May 2020 Core Update

Google took a two-month break during COVID-19 from making any algorithm updates, but on the 5th of...

Preparing for a cookie-less world

What’s the issue? Ad-tech on the web has traditionally been underpinned by third-party cookies....

Does my organisation need a data strategy?

The answer is almost certainly yes.

Google Rolls Out January 2020 Broad Core Algorithm Update

Google has announced a new broad core algorithm update, a mere two hours before it took effect. So...

Big Data analysis reveals exclusive SEO insights into NZ online clothing industry

Pure SEO partnered with Whites Agency in Europe to research the New Zealand retail clothing...

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