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Brainy Breakfast

Wednesday 9 February 2022
7:00am - 9:00am
Eden Park, Level 4 South Lounge
42 Reimers Ave, Mount Eden, Auckland

Register now*

Goodbye cookies. Hello 1st Party data.
Understanding the impact on targeting, tracking & measurement

The changes to IOS14 and the loss of third-party cookies will have a massive impact on marketing, advertising, and customer experience. Are you and your organisation ready?

While there’s no single solution to cookie death, marketers need to understand where they rely on cookies currently, what impact these changes will have on their ability to serve personalised ads & content, and what options will be available when it comes to targeting, tracking, and measurement.

If you are currently grappling with similar challenges and want practical ‘how-to’ advice that is relatable for NZ marketers, then join us for our first Brainy Breakfast of 2022.

Sponsored by
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PRICING

  • $89.00 + GST Members
  • $129.00 + GST Non Members

*My Vaccine Passes: This event is operating under the COVID-19 traffic light system. Vaccination passes will be a requirement for all attendees at this event including speakers, staff, sponsors and suppliers.

All guests must present an official ‘My Vaccine Pass’ on entry to the venue or at registration to a dedicated staff member before proceeding into the venue/event. You may also be required to show valid photo identification. Please note you must also scan in using the QR code on the door or registration area. Wearing a mask is recommended and encouraged under the ‘red’ and ‘orange’ settings.

GET YOUR TICKET NOW*

Speakers

Michael Te Young

Your Host & MC: Michael Te Young

Digital Director, OMD

Craig Whitaker

Craig Whitaker

Google Marketing Platform Lead, Google

Bonnie Bradley

Bonnie Bradley

Chapter Area Lead - Marketing, Digital & eCommerce, The Warehouse Group

Kirsten Wright

Kirsten Wright

Chapter Lead - Digital Relevance, The Warehouse Group

Michael Te Young

Your Host & MC: Michael Te Young

Digital Director, OMD

Craig Whitaker

Craig Whitaker

Google Marketing Platform Lead, Google

Bonnie Bradley

Bonnie Bradley

Chapter Area Lead - Marketing, Digital & eCommerce, The Warehouse Group

Kirsten Wright

Kirsten Wright

Chapter Lead - Digital Relevance, The Warehouse Group

Presentation Topics

Setting the scene: what's changing and how to prepare

Presented by Michael Te Young, OMD

Preparing for a Privacy-First World: How the digital ads ecosystem is evolving and what marketers can do now

Presented by Craig Whitaker, Google Marketing Platform Lead, Google

How The Warehouse Group is building their strategy to meet the requirements of a 1st party data world

Presented by Bonnie Bradley, Chapter Area Lead - Marketing, Digital & eCommerce, The Warehouse Group and Kirsten Wright, Chapter Lead - Digital Relevance, The Warehouse Group

Join the Brainy Breakfast Community

Grab your ticket now*