Tom Langley - Head of Personalisation & Retail Media at John Lewis Partnership – joins us live from the UK. He will discuss what’s been happening internationally in the retail media space, and what NZ marketers can expect in terms of key future developments. 

Building on his own international experience, Tom will share:

• Where John Lewis Partnerships are on their journey
• The trends he’s seeing in different markets
• Consistencies and differences in retail media products across international markets 
• Lessons from mistakes they made in more mature markets

About Tom

Tom is the head of personalisation and retail media at the John Lewis Partnership, in a role across the Partnership brands, with a focus on evolving & growing the retail media services, for the benefit of customers, advertisers, and the Partnership.

Prior to joining the Partnership, Tom spent 15 years at dunnhumby, working with Tesco and other retailers around the world to design and build their retail media businesses.

Retail Media Networks were one of the global marketing buzzwords in 2022. It seemed like you couldn’t turn around without someone talking about how they just launched one, or how much of their brand spends were being diverted to them or how they’ve reimagined their whole marketing teams to better align with Retail Media.

But what are they and why should you care?

In this session from Alex Lawson, Product Owner, MarketMedia at The Warehouse Group will take you from Retail Media Network virgin to expert, gaze into the crystal ball a little and give you some food for thought on why Retail Media is an essential part of the new media mix.

About Alex

Alex has been in and around the marketing and media industry for the last 22 years, both here in NZ and in London. A veteran of media agencies, production agencies and client side he has worked on a range of blue chip clients including The Volkswagen Group, Sky TV and Boots the Chemist (UK) and Lion Breweries, ASB, Air New Zealand and Heineken in NZ.

Prior to joining The Warehouse Group in 2020 he was the General Manager for Carat NZ, part of the Dentsu Group. Alex is now tasked with the establishment and growth of The Warehouse Group’s own retail media network, MarketMedia.

Cartology New Zealand launched in February 2021 as the retail media arm of Countdown NZ. With detailed insights on the shopping behaviours of more than 2.5million Kiwis, they have worked with brands from a wide range of sector to reach new customers in the moments that matter most.

We have invited Samantha Osborne, General Manager of Cartology to share lessons from their first two years – and what’s next, including how their first-party data can help marketers and agencies to:

• Track customer journeys from inception to completion
• Target consumers based on actual purchase and consideration activity
• Close the loop between campaign activity and customer sales.

About Samantha

After 20+ years in the media industry Samantha joined Woolworths NZ in October 2020 to bring the Cartology business to the Countdown brand.

During her career Samantha has had leadership roles both here in New Zealand and the UK most recently as Managing Director of Mindshare NZ,  a global media agency. She has worked extensively across the retail category including both FMCG and Supermarkets.

Samantha has a true passion for the advertising and media industry including being the Chair of the Media board for the Communications Council of NZ across a number of years.

Foodstuffs announced the creation of its dedicated national retail media team – Precision Media – in late 2022. Backed by its powerful customer data asset and a partnership with global data science leaders dunnhumby, Foodstuffs offers brands sophisticated retail media planning and measurement capability.

It’s an exciting year for Foodstuffs Precision Media as it expands its media footprint and smarts across New World and PAK’nSAVE environments, creating one of Aotearoa’s largest omnichannel retail networks. David Brem has spearheaded Precision Media’s development and will share insights for brands and agencies alike:

• The advantages of leveraging global expertise in the New Zealand market 
• How a long-term partnership approach can drive real growth for brands 
• The propositions and data science capability available to brands in 2023 

About David

David fell for the art and science of digital marketing early on in his marketing career. He has brought digital thinking and expertise to his leadership roles with the likes of Tourism New Zealand, the UK’s business innovation agency and most recently, Foodstuffs.

At Foodstuffs, Dave’s remit has expanded to lead the Customer Experience Strategy and Design function, working across the iconic New World, PAK’nSAVE and Four Square brands. For the past year he has established a passionate new team responsible for managing Foodstuffs’ new retail media arm; Foodstuffs Precision Media.  

About Rufus

Rufus is one of Asia Pacific’s most experienced and awarded media strategists.

Following a successful career leading local and international agencies, he co-founded Together, New Zealand’s fastest growing and most highly awarded independent media agency. Since launch the agency has attracted local and regional acclaim for their data-powered media approach.

He has worked with many of the leading businesses in New Zealand and the UK, been named the top media planner in Australia and New Zealand and recognised as the most awarded planning director in the world.