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AI Agents, Conversational Search and Channel Fragmentation – Adapting Your Marketing for 2025

Marketing is on the brink of massive change, and as a marketer you must change your approach to retain your competitive edge. It’s time to think differently, do things differently, and try new things.

You’ll already be feeling the pressure to do more with less, so we want to empower you with the knowledge and tools to tackle this year of change. From the rise of AI Agents to the decline of traditional search, and increased channel fragmentation, there’s a lot to get our heads around in 2025. As marketers, it’s crucial to understand how these advancements will impact daily operations and long-term strategies.

Our speakers will not only share their expertise in each of these areas, but also challenge you to meet disruption head on, showing how you can lean into new ways of working and new technology.

Don’t miss this packed Brainy Breakfast which will set you up for the year ahead!

Haven't been to our Brainy Breakfast event before? This is what you get for your ticket:

  • Opportunity to network with fellow marketers
  • A delicious breakfast + Barista Coffee
  • Loads of inspiration and actionable tips
  • Marketing insights from leading NZ brands and experts

Sponsored by

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Pricing

Members: $99 + GST

Non-members: $149 + GST

Product Details

Date:
27/02/25

Time:
7:00am - 9:00am

Event Location:
Auckland

Venue Name:
The Maritime Room

Venue Address:
Princes Wharf, Auckland CBD, Auckland 1010

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Session Topics

Speakers

Richard Conway (1)

Richard Conway

Founder & CEO, Pure SEO

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Richard Conway (1)

Richard Conway

Founder & CEO, Pure SEO

READ MORE
Richard Conway (1)

Richard Conway

Founder & CEO, Pure SEO

 

About Richard

Richard is the CEO and founder of Pure SEO, New Zealand’s most awarded search agency. Richard was a finalist in the 2019 EY Entrepreneur of the Year and is a columnist for M2 Magazine, M2W Magazine, and New Zealand Business magazine.

Richard teaches Digital Marketing and search marketing for the University of Auckland (MBA programme), Unitec, and The NZ Marketing Association. In 2019 Richard wrote the book ‘How to Get to The Top of Google Search, a Practical Guide’ (Penguin Random House).

Richard is an active investor and mentor to a number of high tech businesses and has sat on the board of Entrepreneurs Organisation (New Zealand) and The Well Foundation.

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