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Brainy Breakfast

Thursday 24 February 2022
7:00am - 9:00am
The George, Parkview Room
50 Park Terrace, Christchurch Central

Register now*

Goodbye cookies. Hello 1st Party data.
Understanding the impact on targeting, tracking & measurement

The changes to IOS14 and the loss of third-party cookies will have a massive impact on marketing, advertising, and customer experience. Are you and your organisation ready?

While there’s no single solution to cookie death, marketers need to understand where they rely on cookies currently, what impact these changes will have on their ability to serve personalised ads & content, and what options will be available when it comes to targeting, tracking, and measurement.

If you are currently grappling with similar challenges and want practical ‘how-to’ advice that is relatable for NZ marketers, then join us on 24 February 2022.

Sponsored by
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PRICING

  • $65.00 + GST Members
  • $90.00 + GST Non-Members

*My Vaccine Passes: This event is operating under the COVID-19 traffic light system. Vaccination passes will be a requirement for all attendees at this event including speakers, staff, sponsors and suppliers.

All guests must present an official ‘My Vaccine Pass’ on entry to the venue or at registration to a dedicated staff member before proceeding into the venue/event. You may also be required to show valid photo identification. Please note you must also scan in using the QR code on the door or registration area. Wearing a mask is recommended and encouraged under the ‘red’ and ‘orange’ settings.

GET YOUR TICKET NOW*

Speakers

Craig Whitaker

Craig Whitaker

Google Marketing Platform Lead, Google

Adnan Khan

Panel Moderator - Adnan Khan

Managing Partner, stitch

Shaun Kirton

Panellist - Shaun Kirton

CRM & Digital Marketing Executive, Landpower

Josie Parkinson

Panellist - Josie Parkinson

National Marketing Manager, Lone Star

Craig Whitaker

Craig Whitaker

Google Marketing Platform Lead, Google

Adnan Khan

Panel Moderator - Adnan Khan

Managing Partner, stitch

Shaun Kirton

Panellist - Shaun Kirton

CRM & Digital Marketing Executive, Landpower

Josie Parkinson

Panellist - Josie Parkinson

National Marketing Manager, Lone Star

Presentation Topics

Preparing for a Privacy-First World: How the digital ads ecosystem is evolving and what marketers can do now

Presented by Craig Whitaker, Google Marketing Platform Lead, Google

Panel debate: How local South Island companies are preparing for a cookieless future

Panellists: Shaun Kirton, CRM & Digital Marketing Executive, Landpower

Join the Brainy Breakfast Community

Grab your ticket now*