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Brainy Breakfast

Tuesday 17 August 2021
7:00am - 9:15am
Eden Park
South Lounge Level 4, 42 Reimers Ave, Kingsland, Auckland

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How to TikTok: Building an engaged audience around your brand

There has been a surge of 1 million new Australian and New Zealand TikTok users since the Covid-19 lockdowns, so now is the perfect time for brands to ramp up their presence on the platform. TikTok, however, has a totally different audience that expects authenticity and doesn't like hyper-polished or pushy advertising. So how do brands ensure that they get it right?

At this Brainy Breakfast, we hear from some of the brands that have embraced the authenticity and creativity of the platform – while our experts will share advice on how to make the most of TikTok and what not to do!

What do I get with my Brainy Breakfast ticket?

Networking with your peers, scrumptious breakfast, loads of inspiration and practical tips, plus marketing insights from leading NZ brands and experts.

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PRICING

  • $89.00 + GST Members
  • $129.00 + GST Non Members
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Speakers

Cassie Roma

[MC] Cassie Roma

Founder & Director, CR&Co

Elisa Kelsall

Elisa Kelsall [Live-Streaming]

Head of Partnerships, TikTok Australia & New Zealand

Clare Winterbourn

Clare Winterbourn [Live-Streaming]

Founder, Born Bred Talent

The Inspired Unemployed

The Inspired Unemployed

Matt Ford & Jack Steele

Brodie Kane

Brodie Kane

Broadcaster, Brodie Kane Media

Cassie Roma

[MC] Cassie Roma

Founder & Director, CR&Co

Elisa Kelsall

Elisa Kelsall [Live-Streaming]

Head of Partnerships, TikTok Australia & New Zealand

Clare Winterbourn

Clare Winterbourn [Live-Streaming]

Founder, Born Bred Talent

The Inspired Unemployed

The Inspired Unemployed

Matt Ford & Jack Steele

Brodie Kane

Brodie Kane

Broadcaster, Brodie Kane Media

Presentation Topics

Lessons from launching 250+ brands onto TikTok

Presented by Clare Winterbourn, Founder, Born Bred Talent

The Inspired Unemployed: anti-influencers on the difference between Instagram and TikTok

Fireside Chat with Brodie Kane & The Inspired Unemployed

International keynote:
For your entertainment | How TikTok creators are re-imagining community entertainment

Presented by Elisa Kelsall, Head of Partnerships, TikTok Australia & New Zealand

I have found the speakers at Brainy Breakfasts to be inspiring and well worth getting up at a ridiculous hour to attend!

PAST ATTENDEE 2021

Absolutely loved this event! The speakers were amazing - great stories, inspirational advice, and super engaging. Looking forward to attending another event already.

PAST ATTENDEE 2021

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