“By 2026, 25 per cent of people will spend at least one hour a day in the metaverse for work, shopping, education, social and/or entertainment” - Gartner
The Metaverse and NFTs are all the hype with global brands like Nike, Mattel, Coca-Cola, and Marriott leading the way, but should New Zealand brands jump on the bandwagon?
What are the pros and cons? How does it work? What might brand marketers’ roles look like in this new digital landscape and what steps can you take to ready yourself?
Join us on 28 April to hear:
Live-Streamed and available on-demand
E-Commerce Consultant & Strategist, Hazer Consulting
Omer has a background in eCommerce & digital marketing before going full time into Web3 in August 2021.
He has been an early adopter of most major NFT projects, sits on the board of a major DeFi protocol, has launched and successfully sold out an NFT project, & is a Director of Toru Creative - an NZ-based Web3 consultancy agency.
He aims to educate people on the real potential and paradigm shift that’s happening across the Web & how people can better prepare for it.
Metaverse and NFT Project Manager, Tennis Australia
Ridley Plummer is the AO's Metaverse and NFT Project Manager, leading the AO Metaverse strategy and overseeing the development of the Metaverse and Web3 projects.
Spearheading the AO Metaverse launch and AO Art Ball NFT's, Ridley is passionate about NFT and blockchain technology and its potential to evolve industries beyond physical sporting events into the virtual world.
Ridley has been instrumental in progressing the AO's launch into the Metaverse and has been with Tennis Australia and the AO for four years. Prior to this, Ridley had worked across a range of worldwide sporting events including the NHL and NFL Superbowl, working with Budweiser and Bud Light to activate in-stadium connected tech-product integrations.
Ridley's expertise extends from project management and product design to marketing innovation and event management, however, Ridley's passion lies in creating truly immersive experiences through the Metaverse, NFTs and Web3 to build brand awareness, drive meaningful connections and excite consumers about the future potential of these technologies.
Co-Founder, Non-Fungible Labs
X Games Medallist and social entrepreneur Brooke spent 11 years in the US founding some of action sport’s most successful companies. Over the last 6 years, he has worked with almost every influencer in NZ while building some of the country’s largest charity engagements (raising over $7 million and generating over 17 million content views!).
Presented by Omer Hazer, E-Commerce Consultant & Strategist, Hazer Consulting
Presented by Ridley Plummer, Metaverse and NFT Project Manager, Tennis Australia
Presented by Brooke Howard-Smith, Co-Founder, Non-Fungible Labs
Want to know how the metaverse, NFTs or Web 3.0. are all going to change marketing in the coming years?
We have invited Omer Hazer to set the scene for today’s presentation, outlining just how quickly this new digital frontier is expanding, what we can expect to see over the coming 1-3 years, and the opportunities it opens up for both the brands you manage and your own individual career prospects.
So, before your clients or boss start asking you how they can get among the trend, here’s your opportunity to learn more from Omer and our other two ‘early adopter’ speakers.
Ridley Plummer, Tennis Australia’s NFT & Metaverse Project Manager will share how he took the 2022 Australian Open into the Metaverse and brought the experience to life for fans around the world. He will also discuss his views on how brands can look to expand their digital presence by merging and experimenting with IRL and virtual experiences.
Non Fungible Labs and the FLUF World ecosystem have fast become New Zealand's fastest-growing tech companies with over $250m in primary and secondary sales in just the last 8 months. The Auckland-based company has partnered with many of the World's biggest brands including Snoop Dog and Mohamed Ali and FLUF World has also been featured in dozens of publications such as Forbes, Fortune Variety, and The Hollywood reporter. As Title Sponsor of SXSW XR 2022 NFL led an ecosystem of Kiwi companies and built an immersive village hailed as one of the highlights of SXSW.
FLUF World and Non-Fungible Labs co-founder Brooke Howard-Smith will help explain what the metaverse is, how NFTs are involved, as well as how brands and people can create and thrive in the next phase of the internet...
PS: The metaverse isn't coming... It's already here!