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Goodbye cookies. Hello 1st Party data.
Understanding the impact on targeting, tracking & measurement
The changes to IOS14 and the loss of third-party cookies will have a massive impact on marketing, advertising, and customer experience. Are you and your organisation ready?
While there’s no single solution to cookie death, marketers need to understand where they rely on cookies currently, what impact these changes will have on their ability to serve personalised ads & content, and what options will be available when it comes to targeting, tracking, and measurement.
If you are currently grappling with similar challenges and want practical ‘how-to’ advice that is relatable for NZ marketers, then join us for our first Brainy Breakfast of 2022.
Sponsored by
PRICING
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Digital Director, OMD
Michael has spent most of his career in the NZ digital media industry, holding senior digital roles in technology, publisher, agency and corporate companies. Having recently spent two years at Air New Zealand, he was part of the team leading the Cookieless World and Data Privacy project. Returning to OMD, he is working with clients such as Sky and the Warehouse Group to help navigate through this period of disruption to reimagine digital marketing.
Google Marketing Platform Lead, Google
Craig leads the enterprise advertising and measurement platforms business for Google in New Zealand. He partners with local brands, media agencies, publishers and technology consultancies to help ensure they're making the most of Google technology.
Craig has worked at Google for over 9 years, first as an analyst and account manager for the advertising sales team and then as New Zealand's first DoubleClick employee before it was rebranded to Google Marketing Platform. Prior to joining the Google New Zealand team, Craig worked in various media agencies managing search for some New Zealand's leading brands.
Chapter Area Lead - Marketing, Digital & eCommerce, The Warehouse Group
Co-presenting with Kirsten Wright
Chapter Lead - Digital Relevance, The Warehouse Group
Co-presenting with Bonnie Bradley
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