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Brainy Breakfast Event Logo

Wednesday 19 October 2022
7:00am - 9:00am
James Cook Hotel
147 The Terrace, Wellington Central

register now

Following the Brainy Breakfast , TRA is hosting a free to attend Sunrise Session.  Why not join us for both?

View Sunrise Session

Lessons from campaigns that shifted behaviour

For this year’s last Brainy Breakfast in Wellington, we are featuring three marketing campaigns that successfully encouraged behaviour change for the greater good.

Our presenters will look at how we can influence different audiences through different channels, with lessons on what messages worked the best. Whether it’s getting rangatahi Māori to kōrero on social media to overcome misinformation or using discrete digital comms to nudge customers to change ingrained financial habits, there’ll be practical tips for you to consider.

  • The insights behind the campaigns
  • The social impact: how do we get people to do something for the benefit of others?
  • Letting your audience shape the conversation
  • What worked well

After the Brainy Breakfast, stay on for a Sunrise Session workshop from insight agency TRA. You’ll learn about the current mood of the nation and join a workshop on how your organisation can tap into it effectively. Sign up free, here.

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PRICING

  • $65.00 + GST Members
  • $90.00 + GST Non-Members
GET YOUR TICKET NOW

Speakers and Presentation Topics

Morgan Lee

Morgan Lee

Head of Direct Marketing at ASB

Nudging customers towards better financial wellbeing: Lessons from ASB (Live-streamed)

Mel Spencer

Melanie Spencer

Group CEO at Socialites Group

That’s Us: How rangatahi Māori used social media to kōrero about vaccination

Nick Farland

Nick Farland

Behaviour Change Manager at ACC

Have a Hmmm: How ACC’s latest campaign is impacting behaviour on a national scale

James Whittaker

James Whitaker

Injury Prevention Programme Leader at ACC

Have a Hmmm: How ACC’s latest campaign is impacting behaviour on a national scale

Karin Glucina

Karin Glucina

Managing Partner at TRA

Your Host & MC

Morgan Lee

Morgan Lee

Head of Direct Marketing at ASB

Nudging customers towards better financial wellbeing: Lessons from ASB (Live-streamed)

Mel Spencer

Melanie Spencer

Group CEO at Socialites Group

That’s Us: How rangatahi Māori used social media to kōrero about vaccination

Nick Farland

Nick Farland

Behaviour Change Manager at ACC

Have a Hmmm: How ACC’s latest campaign is impacting behaviour on a national scale

James Whittaker

James Whitaker

Injury Prevention Programme Leader at ACC

Have a Hmmm: How ACC’s latest campaign is impacting behaviour on a national scale

Karin Glucina

Karin Glucina

Managing Partner at TRA

Your Host & MC

Sunrise Session

Stay a little longer!

Following the Brainy Breakfast, TRA is hosting a Sunrise Session on Why understanding the mood of the nation is important for your organisation.

This free-to-attend Sunrise Session runs from 9:00am – 10:30am at the same venue as the Brainy Breakfast.

Why not come along to both and make a morning of it?

register now