Breakthrough Marketing Plans

Breakthrough Marketing Plans


Wednesday, 31 July
Marketing Association
69 St Georges Bay Road, Parnell, Auckland

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Almost every company creates a marketing plan each year.

Many spend hundreds of employee hours researching, preparing and presenting their work to senior executives. But most marketing plans are a waste of time; they are too long, too complicated and too dense. They end up sitting on a shelf, unread and unrealised. Breakthrough Marketing Plans is an essential tool for people who create marketing plans and people who review them.

Based on the best seller from Professor Tim Calkins of Kellogg School of Management, Hannah Cooke provides simple, clear frameworks that are easy to apply, and highlights why marketing plans matter, where they go wrong and how to create a powerful plan that will help build a strong, profitable business.

Professionally Certified Strategic Marketer
This is a core course to become a 
Professionally Certified Strategic Marketer
  • $650.00 + GST Members
  • $950.00 + GST Non Members
  • Special rates available for students, registered charities and multiple bookings. Contact us.
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Learning outcomes

The workshop is split into four sections

  • The key elements of good plans.
  • The planning process to develop a plan
  • Strategies for growth and strategic initiatives
  • Writing and presenting the plan

You'll learn about

  • Gain the ability to distil a marketing plan to one page.
  • Understand what a good marketing plan looks like – why do some plans succeed and some fail?
  • Identify what strategies are available to you and how do you prioritise which you use
  • How you gain support for your marketing plan.

Hannah Cooke (1)

Facilitator, Hannah Cooke

Head of Marketing, TRA

With a diverse background in arts, government, start-ups and B2B, Hannah's marketing career has taken her from theatre marketing at Auckland Live, to government comms at London's City Hall and supporting London’s business community at SXSW.  At TRA, she leads the marketing and design functions, working with TRA’s experts across Australia and New Zealand to bring insightful thought leadership to marketers, creatives and brands, alongside helping bring start-ups like Tracksuit, Zavy and Ideally to market.  

more about Hannah

Colleen is an engaging and interesting presenter so always enjoy listening to her.


Everything was great - the course was clear and at a great pace. Food, facilities and staff were awesome too. We felt very well looked after - thank you!


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