Wednesday 7th June, 2023
9:00am–4:00pm
Marketing Association
69 St Georges Bay Road, Parnell, Auckland
Many spend hundreds of employee hours researching, preparing and presenting their work to senior executives. But most marketing plans are a waste of time; they are too long, too complicated and too dense. They end up sitting on a shelf, unread and unrealised. Breakthrough Marketing Plans is an essential tool for people who create marketing plans and people who review them.
Based on the best seller from Professor Tim Calkins of Kellogg School of Management, Colleen Ryan provides simple, clear frameworks that are easy to apply, and highlights why marketing plans matter, where they go wrong and how to create a powerful plan that will help build a strong, profitable business.
With a strategic and curious mindset shaped by over 40 years of experience across Europe, North America, and APAC countries, Colleen is a pioneering force in the field of insights and planning.
more about colleenWith a strategic and curious mindset shaped by over 40 years of experience across Europe, North America, and APAC countries, Colleen is a pioneering force in the field of insights and planning. As the founder of TRBI, an international research and strategy agency based in the UK, Colleen championed the implementation of insights to guide creative and innovative strategies for clients.
Today, at TRA, Colleen leverages advancements in knowledge across multiple disciplines including cultural sociology, social psychology, behavioural science, and cultural analysis to bring breakthrough insights to bear on brand strategy, creative development, and customer centricity. Her work helps clients achieve their goals by developing strategies that truly resonate with their audiences.
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