Breakthrough Marketing Plans

Breakthrough Marketing Plans

Monday 1 December, 2022
Marketing Association
69 St Georges Bay Road, Parnell

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Almost every company creates a marketing plan each year, and many spend hundreds of employee hours researching, preparing and presenting their work to senior executives. But most marketing plans are a waste of time; they are too long, too complicated and too dense. They end up sitting on a shelf, unread and unrealised. Breakthrough Marketing Plans is an essential tool for people who create marketing plans and people who review them.

Based on the best seller from Professor Tim Calkins of Kellogg School of Management, Colleen Ryan provides simple, clear frameworks that are easy to apply, and highlights why marketing plans matter, where they go wrong and how to create a powerful plan that will help build a strong, profitable business.

Strategic Cert

This is a core course to become a Professional Certified Strategic Marketer.


  • $595.00 + GST Members
  • $895.00 + GST Non Members
  • Special rates available for students, registered charities and multiple bookings. Contact us.


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Learning outcomes

The workshop is split into four sections

  • The key elements of good plans.
  • The planning process to develop a plan
  • Strategies for growth and strategic initiatives
  • Writing and presenting the plan

You'll learn about

  • Gain the ability to distil a marketing plan to one page.
  • Understand what a good marketing plan looks like – why do some plans succeed and some fail?
  • Identify what strategies are available to you and how do you prioritise which you use
  • How you gain support for your marketing plan.

Facilitator, Colleen Ryan

Partner, TRA

Founder of UK agency TRBI, a pioneering international research and planning agency, where she championed the implementation of insights to guide creative and innovative strategies for clients.

more about colleen

Colleen is an engaging and interesting presenter so always enjoy listening to her.


Everything was great - the course was clear and at a great pace. Food, facilities and staff were awesome too. We felt very well looked after - thank you!


Start your professional development
journey with us today.

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Are you a SME and keen for support with funding your professional development? You may be eligible to receive a subsidy of up to 50% for your course fee. Click here to find out more.