Monday 1 December, 2022
9:00am–4:00pm
Marketing Association
69 St Georges Bay Road, Parnell
Almost every company creates a marketing plan each year, and many spend hundreds of employee hours researching, preparing and presenting their work to senior executives. But most marketing plans are a waste of time; they are too long, too complicated and too dense. They end up sitting on a shelf, unread and unrealised. Breakthrough Marketing Plans is an essential tool for people who create marketing plans and people who review them.
Based on the best seller from Professor Tim Calkins of Kellogg School of Management, Colleen Ryan provides simple, clear frameworks that are easy to apply, and highlights why marketing plans matter, where they go wrong and how to create a powerful plan that will help build a strong, profitable business.
PRICING
Founder of UK agency TRBI, a pioneering international research and planning agency, where she championed the implementation of insights to guide creative and innovative strategies for clients.
more about colleenFounder of UK agency TRBI, a pioneering international research and planning agency, where she championed the implementation of insights to guide creative and innovative strategies for clients. As Partner for TRA, Colleen continues to incorporate advancements in knowledge into insights practice and activation.
With extensive experience spanning global markets and some of the world’s most respected brands, Colleen ensures that TRA is abreast of the latest thinking about marketing, human behaviour and insights methodologies.
.svg "MA-Logo (1)")