Breakthrough Marketing Plans

Breakthrough Marketing Plans


Thursday, 1 August - 22 August

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Almost every company creates a marketing plan each year.

Many spend hundreds of employee hours researching, preparing and presenting their work to senior executives. But most marketing plans are a waste of time; they are too long, too complicated and too dense. They end up sitting on a shelf, unread and unrealised. Breakthrough Marketing Plans is an essential tool for people who create marketing plans and people who review them.

Based on the best seller from Professor Tim Calkins of Kellogg School of Management, Colleen Ryan provides simple, clear frameworks that are easy to apply, and highlights why marketing plans matter, where they go wrong and how to create a powerful plan that will help build a strong, profitable business.

A live session will be held each Thursday  at 12.00pm - 1.30pm over 4 weeks. The facilitator will present that week's topic live online with other participants. There will also be activities and resources to support your learning.

Professionally Certified Strategic Marketer
This is a core course to become a 
Professionally Certified Strategic Marketer
  • $650.00 + GST Members
  • $950.00 + GST Non Members
  • Special rates available for students, registered charities and multiple bookings. Contact us.
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Learning outcomes

The workshop is split into four sections

  • The key elements of good plans.
  • The planning process to develop a plan
  • Strategies for growth and strategic initiatives
  • Writing and presenting the plan

You'll learn about

  • Gain the ability to distil a marketing plan to one page.
  • Understand what a good marketing plan looks like – why do some plans succeed and some fail?
  • Identify what strategies are available to you and how do you prioritise which you use
  • How you gain support for your marketing plan.

Colleen 2 CLR-WR

Facilitator, Colleen Ryan

Partner, TRA

With a strategic and curious mindset shaped by over 40 years of experience across Europe, North America, and APAC countries, Colleen is a pioneering force in the field of insights and planning. 

more about colleen

Colleen is an engaging and interesting presenter so always enjoy listening to her.


Everything was great - the course was clear and at a great pace. Food, facilities and staff were awesome too. We felt very well looked after - thank you!


Start your professional development
journey with us today.

register now