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Wednesday 17 August, 2022
9.00am - 5.30pm
Marketing Association, Parnell
Companies live and die by the value of their brand. Whether you're looking for the tools to build your brand from the ground up or you're having trouble positioning yourself in a saturated market, this workshop gives you the planning tools you need from an industry-leading brand strategist.
The Building Blocks of Brand Strategy will show you how to develop and implement a brand strategy and plan. You’ll learn how to position your brand, manage your brand’s performance over time, and gain a competitive edge.
The workshop materials will be supported by case studies and practical examples and give you the opportunity to apply these key learnings to your own brand. Back in your workplace, you will be armed with a practical toolbox to develop your brand plan and successfully implement and manage your own brand's performance.
This workshop is a must for marketers with a curiosity to know more about branding and taking their brands to the next level.
This additional 1/2 day workshop is laser-focused on your own unique brand challenges so it’s less about generic brand concepts (that are covered on day one) but rather about applying these pragmatically to your own distinctive brand challenges. This workshop is run by Rosina who is a super facilitator that spends time with each student as well as galvanizing the strength of the group to help each other.
PRICING
Upgrade to our 1.5 day workshop which includes our half day 'Brand Intensive' workshop with the facilitator. This optional extra is limited to 5 person max.
BRAND INTENSIVE PRICING
*Vaccine Passes
Following the Government’s announcement, My Vaccine Passes will no longer be required for attendees, facilitators and staff to attend this workshop.
During the ‘orange’ light setting, face masks are still recommended for all attending this workshop. Other health and safety measures will be followed.
Rosina Webb is a passionate marketer of Kiwi brands and founder of 2 successful business Energise and SME School. She shares her expertise through writing, blogging and speaking about all things marketing.
read moreRosina Webb over the last decade has developed and successfully grown two businesses – Energise which is a brand & digital agency and SME School which delivers education, mentoring and support for kiwi businesses. Before establishing these businesses, Rosina held senior marketing roles in a wide range of organisations including Sky City, Westfield, Spark & AUT.
Her passion for motivating individuals, teams and businesses to grow, compete and achieve has made her a formidable facilitator and an effective change manager.
Elected as a Marketing Fellow, she holds a Diploma in Business (Marketing) and a Diploma in Teaching from the University of Auckland and was Course Director for the MA’s Strategic Marketing Diploma as well as facilitating their Marketing Fundamentals and Brand Strategy courses.
In addition to this, Rosina is a member of The University of Auckland Women’s Mentoring Programme, a business mentor, regular contributor to the EMA’s Business magazine and has been Deputy Chairperson of the NZ Marketing Association.
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