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Building Blocks of Brand Strategy

Wednesday 17 August, 2022
9.00am - 5.30pm
Marketing Association, Parnell

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Companies live and die by the value of their brand. Whether you're looking for the tools to build your brand from the ground up or you're having trouble positioning yourself in a saturated market, this workshop gives you the planning tools you need from an industry-leading brand strategist.

OVERVIEW 

The Building Blocks of Brand Strategy will show you how to develop and implement a brand strategy and plan. You’ll learn how to position your brand, manage your brand’s performance over time, and gain a competitive edge.

The workshop materials will be supported by case studies and practical examples and give you the opportunity to apply these key learnings to your own brand. Back in your workplace, you will be armed with a practical toolbox to develop your brand plan and successfully implement and manage your own brand's performance.

This workshop is a must for marketers with a curiosity to know more about branding and taking their brands to the next level.

BRAND INTENSIVE WORKSHOP UPGRADE

FROM THEORY TO ACTION:

This additional 1/2 day workshop is laser-focused on your own unique brand challenges so it’s less about generic brand concepts (that are covered on day one) but rather about applying these pragmatically to your own distinctive brand challenges. This workshop is run by Rosina who is a super facilitator that spends time with each student as well as galvanizing the strength of the group to help each other.

WHAT WE COVER IN THE BRAND INTENSIVE SESSION:

  • Using the brand concepts on Day One, understand where your business is on its own brand journey, becoming super focused on the unique challenges your brand(s) is currently facing
  • Develop a brand ‘plan of attack’ on how to resolve the business' unique brand challenges. When they return to the office they will have a clear brand direction and focus to action and share
  • Group dynamic: Get to apply and grow your own brand knowledge by helping others in the group solve their own brand challenges too

Strategic Cert

This is a core course to become a Professional Certified Strategic Marketer.

PRICING

  • $595.00 + GST Members
  • $895.00 + GST Non Members
  • Special rates available for students, registered charities and multiple bookings. Contact us.

Upgrade to our 1.5 day workshop which includes our half day 'Brand Intensive' workshop with the facilitator. This optional extra is limited to 5 person max.

BRAND INTENSIVE PRICING

  • $795.00 + GST Members
  • $1095.00 + GST Non Members

*Vaccine Passes
Following the Government’s announcement, My Vaccine Passes will no longer be required for attendees, facilitators and staff to attend this workshop.

During the ‘orange’ light setting, face masks are still recommended for all attending this workshop. Other health and safety measures will be followed.

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Learning outcomes

You'll learn about

  • What is a brand and why do brands matter?
  • Understand the role and impact of brand positioning, vision, values, and purpose
  • Designing and implementing branding strategies with supporting frameworks
  • Introducing new products and developing brand extensions
  • High-level understanding of brand management and measurement

So you can

  • Develop a brand strategy and plan
  • Implement a brand plan and manage a brand's performance overtime
  • Communicate internally the power and leverage of their brand.

To achieve

  • Increased value for your brand
  • Taking your brand to the next level
  • Better brand positioning
  • Competitive edge
  • Increased brand equity

Who should attend

  • Any marketers who want a better understanding of brand, brand strategy and management
  • Agency professionals wanting to conceptualise powerful ideas to strengthen their clients' brands
  • Small business owners needing to better their understanding of branding concepts & the development of competitive advantage
Rosina

Facilitator, Rosina Webb

Founder, Energise & SME School

Rosina Webb is a passionate marketer of Kiwi brands and founder of 2 successful business Energise and SME School. She shares her expertise through writing, blogging and speaking about all things marketing.

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Start your professional development
journey with us today.

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Are you a SME and keen for support with funding your professional development? You may be eligible to receive a subsidy of up to 50% for your course fee. Click here to find out more.