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Building Blocks of Brand Strategy

Wednesday 23 February, 2022
9.00am - 5.30pm
Te Herenga Waka - Victoria University of Wellington Pipitea Campus

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Companies live and die by the value of their brand. Whether you're looking for the tools to build your brand from the ground up or you're having trouble positioning yourself in a saturated market, this workshop gives you the planning tools you need from an industry-leading brand strategist.

Overview

The Building Blocks of Brand Strategy will show you how to develop and implement a brand strategy and plan. You’ll learn how to position your brand, manage your brand’s performance over time, and gain a competitive edge.

The workshop materials will be supported by case studies and practical examples and give you the opportunity to apply these key learnings to your own brand. Back in your workplace, you will be armed with a practical toolbox to develop your brand plan and successfully implement and manage your own brand's performance.

This workshop is a must for marketers with a curiosity to know more about branding and taking their brands to the next level.

In Partnership with

Strategic Cert

This is a core course to become a Professional Certified Strategic Marketer.

PRICING

  • $595.00 + GST Members
  • $895.00 + GST Non Members
  • Special rates available for students*, registered charities and multiple bookings. Contact us.

Upgrade to our 1.5 day workshop which includes our half day 'Brand Intensive' workshop with the facilitator. This optional extra is limited to 5 person max.

Vaccine Passports 

This event is operating under the COVID-19 traffic light system.  Vaccination passes will be a requirement for all attendees at this workshop including facilitators, staff and visitors.

All guests must present an official ‘My Vaccine Pass’ upon entry to the office/venue to a venue staff member before proceeding into the building.  You many also be required to show valid photo identification.  Please note you also must scan in using the QR code on the door. Wearing a mask is recommended and encouraged under the ‘red’ and ‘orange’ settings.

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Learning outcomes

You'll learn about

  • What is a brand and why do brands matter?
  • Understand the role and impact of brand positioning, vision, values, and purpose
  • Designing and implementing branding strategies with supporting frameworks
  • Introducing new products and developing brand extensions
  • High-level understanding of brand management and measurement

So you can

  • Develop a brand strategy and plan
  • Implement a brand plan and manage a brand's performance overtime
  • Communicate internally the power and leverage of their brand.

To achieve

  • Increased value for your brand
  • Taking your brand to the next level
  • Better brand positioning
  • Competitive edge
  • Increased brand equity

Who should attend

  • Any marketers who want a better understanding of brand, brand strategy and management
  • Agency professionals wanting to conceptualise powerful ideas to strengthen their clients' brands
  • Small business owners needing to better their understanding of branding concepts & the development of competitive advantage
Rosina

Facilitator, Rosina Webb

Founder, Energise & SME School

Rosina Webb is a passionate marketer of Kiwi brands and founder of 2 successful business Energise and SME School. She shares her expertise through writing, blogging and speaking about all things marketing.

read more

Start your professional development
journey with us today.

register now

 

Are you a SME and keen for support with funding your professional development? You may be eligible to receive a subsidy of up to 50% for your course fee. Click here to find out more.