Commercial Acumen
for Marketers

Friday, 24 November
11:00am - 3:00pm NZDT
(9:00am - 1:00pm AEDT)
AMI Online


This interactive 4-hour online workshop builds on the Foundational – Finance for Marketers course and will enhance knowledge on business acumen, applying Cost/Volume/Revenue analysis to support marketing decisions, allocating and managing marketing budgets effectively, establishing ROI on marketing spend and setting up effective metrics.

The Intermediate – Commercial Acumen for Marketers course also discusses building a credible business case, managing risks and establishing pricing strategies.

What's covered?
  • Business acumen
  • Why Marketers need to learn the language of Finance?
  • Financial Statements - Recap
  • Revenue and Cost Behaviour - Using Cost/Volume/Revenue analysis to support marketing decisions
  • Allocating the Marketing Budget
  • Managing budgets effectively
  • ROI on marketing spend
  • Setting up effective metrics - Financial KPIs every marketing team should track
  • Building a credible business case for Your Marketing Budget
  • Pricing Strategy Principles
  • Sources of financing

Course structure
A live session will be held on Friday 24 November from 11:00am - 3:00pm NZDT. The facilitator will present the topic live online with other participants. 


  • $492.00* + GST Members
  • $703.00* + GST Non Members
  • *All rates are in New Zealand Dollars. 

Learning Outcomes

What you'll achieve:

  • Understand the importance of business acumen
  • Apply Cost/Volume/Revenue analysis and establish breakeven point
  • Allocate and manage the marketing budget effectively
  • Understand ROI on marketing spend and set up effective metrics
  • How to build a credible business case and set pricing strategies
  • How to manage business risks.

Who Should Attend

Senior Marketers (Senior Marketing of Brand Managers)
SME business leaders

Directors, Business Executives, Line Managers, and Head of Departments


Facilitator, Jay Chander

Director, Enskills Consulting

Jay Chander is a commercially focused Fellow CA with the Institute of Chartered Accountants, business consultant, advisor, executive trainer and author, and provides a range of seamless strategic risk, internal audit and business consulting services.

More about Jay

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