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Special Interest Groups

Our connected community is constantly growing, and we wouldn't be here without our members, special interest groups, regional committees and the wider MA community.

Special Interest Groups

Digital Special Interest Group

The Digital Special Interest Group's mission is to lead and grow the understanding, use and value that marketers, agencies and suppliers gain from best practice digital marketing.

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Marketing Data Interest Group

Marketing Data Special Interest Group provides relevant and pragmatic guidelines for marketers and business decision-makers on the collection, manipulation, storage and use of marketing data.

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CX Special Interest Group

The CX Special Interest Group's mission is to lead and grow the understanding, use and value that marketers, agencies and suppliers gain from best practice Customer Experience.

B2B Special Interest Group

The B2B Marketing Special Interest Group's mission is to lead and grow the understanding, use and value that marketers, agencies and suppliers gain from best practice in B2B marketing.

NFP Special Interest Group

The NFP (Not-For-Profit) Special Interest Group's mission is to ensure that the needs of MA's Not-For-Profit and Charities members are met through MA's activities and professional development opportunities.

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Regional Committees

Southern Special Interest Group

Southern Special Interest Group

The Southern Special Interest Group is the voice of marketers and local 'champions' for the Marketing Association in the Southern region, acting as a conduit for marketing services and learning and development activities that meet today's business needs.

Central Special Interest Group

Central Special Interest Group

The Central Special Interest Group is the voice of marketers and local 'champions' for the Marketing Association in the Central region, acting as a conduit for marketing services and educational activities that meet today's business needs.

Waikato Special Interest Group

Waikato Special Interest Group

The Waikato Special Interest Group is the voice of marketers and local 'champions' for the Marketing Association in the Waikato.

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