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Content Marketing

Friday 26 August 2022
9.00am - 5.00pm

Marketing Association, 69 St Georges Bay Road, Auckland

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Content is the current cornerstone of marketing. Nobody is going to come to you if you have nothing to draw them in. This course is designed to help you devise a content marketing strategy and implement it. Learn how to create and distribute quality content to bring in customers and measure the effectiveness of content strategies to deliver the best return on your investment.

Adblocking is the bane of many a marketer. How do you get people to see what you’re offering if they can't or don't want to see your ads? Content marketing is the solution to an age-old problem, make your ads be something of value, consumable, shareable, high return content. How do you do this? Our successful content marketing business owner and industry expert will show you how.


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This is a core course to become a Professional Certified Marketer - Foundation Skills.



  • $595.00 + GST Members
  • $895.00 + GST Non Members
  • Special rates available for students, registered charities and multiple bookings. Contact us.

*Vaccine Passes
Following the Government’s announcement, My Vaccine Passes will no longer be required for attendees, facilitators and staff to attend this workshop.

During the ‘orange’ light setting, face masks are still recommended for all attending this workshop. Other health and safety measures will be followed.

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Learning outcomes

You'll Learn About:

  • The importance of content and its role in lead generation
  • Attract more visitors and converting more leads and customers
  • Forms, calls to action and landing pages
  • Measurement and evaluation of campaign analytics

Train to:

  • Devise and implement a successful content marketing strategy
  • Build buyer personas, appreciate their pain points, and align your content to the customer’s journey
  • Measure and evaluate your strategy using common KPIs, tools, and techniques


  • Quality content that attracts people to your products and services
  • Effective content strategies with greater ROI
  • Convert more leads and customers

Facilitator, Boyd Wason

Partner, Engaging Partners

Boyd brings 20+ years of digital marketing, business and tech-start up experience to Engaging Partners (formerly Done by Friday) - Australasia's leading HubSpot agency.

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Boyd's engagement with us was fantastic, I felt like he was very passionate about the course content and would love to see it executed by us. I wasn't afraid to ask questions and found him very approachable


I really enjoyed the interactive element to the workshop. Boyd was great at getting everyone involved


Start your professional development
journey with us today.

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Are you a SME and keen for support with funding your professional development? You may be eligible to receive a subsidy of up to 50% for your course fee. Click here to find out more.