Content is the current cornerstone of marketing. Nobody is going to come to you if you have nothing to draw them in. This course is designed to help you devise a content marketing strategy and implement it. Learn how to create and distribute quality content to bring in customers and measure the effectiveness of content strategies to deliver the best return on your investment.
Adblocking is the bane of many a marketer. How do you get people to see what you’re offering if they can't or don't want to see your ads? Content marketing is the solution to an age-old problem, make your ads be something of value, consumable, shareable, high return content. How do you do this? Our successful content marketing business owner and industry expert will show you how.
This is a core course to become a Professional Certified Marketer - Foundation Skills.
Boyd brings 20+ years of digital marketing, business and tech-start up experience to Engaging Partners (formerly Done by Friday) - Australasia's leading HubSpot agency.read more
Boyd brings 20+ years of digital marketing, business and tech-start up experience to Engaging Partners (formerly Done by Friday) - Australasia's leading HubSpot agency.
A pioneer of digital marketing, sought after speaker and educator, Boyd’s passion is helping businesses realise the true potential of digital channels and technologies to achieve hard objectives – produce leads, create sales and delight customers.
Boyd's engagement with us was fantastic, I felt like he was very passionate about the course content and would love to see it executed by us. I wasn't afraid to ask questions and found him very approachable
I really enjoyed the interactive element to the workshop. Boyd was great at getting everyone involved
Are you a SME and keen for support with funding your professional development? You may be eligible to receive a subsidy of up to 50% for your course fee. Click here to find out more.