Content Marketing

LIVE at Lunchtime - Online Training

Content Marketing


Thursdays | 6 April - 27 April, 2023
12:30pm - 2:00pm

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Content marketing is the solution to an age-old problem.

Make your ads be something of value, consumable, shareable, high return content. How do you do this? Our successful content marketing business owner and industry expert will show you how.

Learn how to create and distribute quality content to bring in customers, and measure the effectiveness of those strategies and deliver the best return on your investment.

Course structure

A live session will be held each Thursday at 12.00pm - 1.30pm over 4 weeks. The facilitator will present that week's topic live online with other participants. There will also be activities and resources to support your learning. 

Professionally Certified Core Skills Marketer
This is a core course to become a 
Professionally Certified Core Skills Marketer

  • $650.00 + GST Members
  • $950.00 + GST Non Members
  • Special rates available for students*, registered charities and multiple bookings. Contact us.
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Learning outcomes

You'll Learn About:

  • The importance of content and its role in lead generation
  • Attract more visitors and converting more leads and customers
  • Forms, calls to action and landing pages
  • Measurement and evaluation of campaign analytics

Train to:

  • Devise and implement a successful content marketing strategy
  • Build buyer personas, appreciate their pain points, and align your content to the customer’s journey
  • Measure and evaluate your strategy using common KPIs, tools, and techniques


  • Quality content that attracts people to your products and services
  • Effective content strategies with greater ROI
  • Convert more leads and customers

Facilitator, Boyd Wason

Partner, Engaging Partners

Boyd brings 20+ years of digital marketing, business and tech-start up experience to Engaging Partners (formerly Done by Friday) - Australasia's leading HubSpot agency.

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Boyd's engagement with us was fantastic, I felt like he was very passionate about the course content and would love to see it executed by us. I wasn't afraid to ask questions and found him very approachable


I really enjoyed the interactive element to the workshop. Boyd was great at getting everyone involved


Start your professional development
journey with us today.

register now


Are you a SME and keen for support with funding your professional development? You may be eligible to receive a subsidy of up to 50% for your course fee. Click here to find out more.