Foundation Skills-1

Professionally Certified Marketer

Core Skills

Gain the essential skills you need to be a successful marketer while becoming Professionally Certified along the way

 

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Core marketing skills helps build a broad base of knowledge, from core marketing planning to copywriting and social media.

This certification is designed for graduates or people new to the marketing profession to help you be more industry-ready.

With a workshop from the Professional Certified Marketer - Core Skills programme, you can build your knowledge, gain a recognised qualification and expand your career opportunities – without disrupting your busy schedule.

How does it work?

  • Complete six workshops - 5 core workshops and 1 elective workshop, (to be completed within two years)
  • Then, complete a work-based project which is assessed by the University of Canterbury 

Once you pass your work-based project, you are then given a certification as a Professionally Certified Core Skills Marketer, and you are awarded a level 5 micro-credential from the University of Canterbury.

Scroll down to view our upcoming core and elective workshops for this certification.

Or click the button to the right to enrol yourself in the Professional Certification programme so we know you are working towards becoming certified >>

Professionally Certified Core Skills Marketer

 

 

 

Enrol in the Core Skills Professional Certification

The core workshops are:

Marketing Bootcamp

Bringing you key marketing foundations that you can apply to a business, corporate or non for profit (or perhaps just a good idea!)

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Content Marketing

This course is designed to help you devise a content marketing strategy and implement it. Learn how to create and distribute quality content to bring in customers and measure the effectiveness of content strategies to deliver the best return on your investment.
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The Essentials of Digital Marketing

Covering everything from strategy, through to content and the different digital platforms available. This workshop is designed to give you a better understanding of the digital marketing landscape.

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Social Media for Marketers

Covering the core principles and concepts of social media, this course will give you the understanding and confidence to run your social media strategy successfully - and look professional doing it.

Learn more

The Secret Sauce of Great Copywriting

Telling your story through words is one part of the equation, creating content that people care about enough to engage with is another! Join us to discover how you can craft copy that adds credibility and charisma to your brand.

Learn more

Course Overview

Bringing you key marketing foundations that you can apply to a business, corporate or non for profit (or perhaps just a good idea!)

You Will Learn:
  • What you stand for as a brand and how this can be leveraged
  • What you offer, to whom and why customers should care (a clue: it’s all about value!)
  • What you are really good at and your competition is not
  • How to grow, keep customers and its link to profitability
  • Strategies and actions for market growth (all supported with templates and frameworks)
  • How to measure success
  • Development of a 90-Day marketing action plan

So you can...

  • Understand why and how marketing is an integral part to any business’s success
  • Understand key essentials of marketing and how they drive market growth
  • Validate your marketing thinking with frameworks and templates
Take away an actionable 90-Day marketing action plan that you can execute in your business immediately

To achieve...
  • Market success and impact the performance of your business

  • Sustained competitive advantage

  • More customers and happier customers 

Who is this for?

  • Marketers with 0-3 years’ experience, needing to understand the core concepts of marketing
  • Those new to the marketing profession (including graduates) to help them to be more industry ready
  • Marketers wanting a quick ‘refresher’ of the core essentials and foundations of marketing
  • Those wanting a qualification and complete the NZ Marketing Academy certification

Course Overview

Content is the current cornerstone of marketing.

Nobody is going to come to you if you have nothing to draw them in.

This course is designed to help you devise a content marketing strategy and implement it. Learn how to create and distribute quality content to bring in customers and measure the effectiveness of content strategies to deliver the best return on your investment.

Adblocking is the bane of many a marketer. How do you get people to see what you’re offering if they can't or don't want to see your ads?

Content marketing is the solution to an age-old problem, make your ads be something of value, consumable, shareable, high return content.

How do you do this? Our successful content marketing business owner and industry expert will show you how.

You will learn about:
  • The importance of content and its role in lead generation
  • Attracting more visitors and converting more leads and customers
  • Forms, calls to action and landing pages
  • Measurement and evaluation of campaign analytics
     
So you can...
  • Devise and implement a successful content marketing strategy
  • Build buyer personas, appreciate their pain points, and align your content to the customer’s journey
  • Measure and evaluate your strategy using common KPIs, tools, and techniques
  • Understand the various technology platforms available to drive content
To achieve:
  • Quality content that attracts people to your products and services
  • Effective content strategies with greater ROI
  • Convert more leads and customers

Course Overview

Are you ready to become a better digital marketer?

The Essentials of Digital Marketing gives you a bite-sized view of different parts of the digital marketing toolkit. Covering everything from strategy to content and the different digital platforms available.

This workshop is designed to give you a better understanding of the digital marketing landscape. We will discuss how to make the right decisions for your organisation and helping to create a consistent digital experience for your customers.

 

Course Overview

It used to be the rule that everyone needed a website, now, you need a Facebook fan page. Instagram, Facebook, Snapchat, these social media channels are integrated into our daily lives.

As marketers, how do we make the best use of these ubiquitous channels and make sure that our brands are being seen, without feeling like we're spamming our customers.

Where do you even start? How do you measure your performance?

Our successful social media industry expert will show you how.

Covering the core principles and concepts of social media, this course will give you the understanding and confidence to run your social media strategy successfully - and look professional doing it.

During the day we look at Facebook, LinkedIn, Instagram, YouTube, Pinterest, Twitter, Snapchat and blogs: what they are and how they’re used by successful businesses around the world.

The day is packed with practical exercises where you’ll learn methods to optimise social media for your business. This course is recommended for those wanting an in depth understanding on the right ways to use social media.

You will learn about:
  • All the major platforms: Facebook, LinkedIn, Instagram, YouTube, Pinterest, Twitter, Snapchat and blogs
  • Content planning
  • Campaigns
  • Advertising
  • How to calculate ROI on social platforms
  • Social media in practice, not in theory

To achieve:

  • Confidence in your social media strategy
  • Better online presence
  • Greater brand awareness

Who is this for?

  • Those looking to get measurable results from their social media activities
  • Those looking to increase brand or product awareness
  • Those looking to build a solid foundation of social media knowledge

Course Overview

How do you write copy that resonates with your customers?

Want to write a punchy brand proposition line?

Need to banish that frustrating writer’s block, and let the creative juices flow?

Great copywriting is one of the most critical elements of successful marketing. Telling your story through words is one part of the equation, creating content that people care about enough to engage with is another! Join us to discover how you can craft copy that adds credibility and charisma to your brand.

You will learn about:
  • writing for a target audience
  • embodying the brand tone of voice and planning for success
  • editing for clarity and conciseness
  • reviewing for persuasion
  • creative formulae for developing creative ideas

 

Electives (choose 1 day, or two 1/2 days)

Mapping the Customer Journey
1/2 day

Gain the insight, tools, and information to better understand your customer's journey and create vital competitive advantage for your business.

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Google Ads - The Profitable Way

Join Rod Russell for a hands-on Google Ads course that will take you through the best practices on setting up, creating, and leveraging Google Ads to work with you.

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Customer Experience

Learn about the importance of customer-centricity for branding purposes and what is required to develop a comprehensive customer-centric marketing strategy.

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Digital Storytelling

If you’re a marketer who “gets” storytelling and want to take your digital storytelling to the next level, this interactive workshop is perfect for you.

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Mastering the Art of Briefing Agencies

Learn how to identify what an ideal creative brief looks like and explore the implications of Field & Bidet's analysis of effectiveness, to understand why it is so important to master the creative brief.

Learn more

Behavioural Science for Customer Journeys 1/2 day

Join us on this 1/2 day workshop to look at the drivers of human behaviour, and how a greater understanding of these touchpoints, including digital experiences, can be applied to customer experience.

Learn more

Course Overview

Having excellent Customer Service is vital to differentiate your business from the pack.
You will need the insight, tools, and information to better understand your customer's journey.

The Marketing Association is proud to help you on that journey by introducing our half-day workshop into Customer Journey Mapping.

You will learn how to:

  • Use tools and processes to visualise the entire Customer Journey
  • Identify opportunities to reduce friction and enhance relationships
  • Better understand your customer’s needs, context, and questions
  • Learn from case studies
So you can...
  • Apply lessons learned to your organisation
  • Identify key stages and creating your own Journey maps
  • Improve your Customer Experience and drive business growth
Who is this for?
  • Marketers who have a basic understanding of Customer Journey Mapping and want a deeper dive
  • Organisations that are moving to a customer-centric business model
  • People who have done the Introductory Customer Journey Mapping Course and are hungry to delve into the next steps.

Course Overview

Google Ads is constantly changing and evolving how marketers engage with ad campaigns.

Join Rod Russell for a hands-on Google Ads course that will take you through the best practices on setting up, creating, and leveraging Google Ads to work with you.

You will learn:

  • Google Ads basics & setup best practice including how to leverage hidden or underutilised features within the platform.
  • An emergency checkup of the major mistakes in Google Ads, and how to stop them immediately.
  • Secrets, tips, tricks, and techniques to effectively use Google AdWords to market your product or service in the most efficient manner possible.
So you can...
  • Run your campaigns as effectively as possible, to maximize your ROAS or Return on Ad Spend.
  • Understand the latest changes to Google Ads and how you can use them to your benefit.
  • Use Google Ads and Google Analytics metrics to measure your return on investment.

Walk away with...
  • A checklist for Tasks to work through when building a Google Ads account before launching ad campaigns.
  • An account optimisation checklist with day-to-day account tasks to complete.
Who is this for?
  • People who want to learn more about Google Ads and how to use the platform more effectively to get the most out of their search budget.

Course Overview

Become a CX Champion

In this one day workshop, we will cover the importance of customer-centricity for branding purposes and what is required to develop a comprehensive customer-centric marketing strategy.

You will discuss ways to create insightful customer journey maps, identify 'moments of truth', and evaluate the various ways customer experience is delivered and measured.

We will also look at different digital and multi-channel customer interaction platforms and review customer feedback loops and how they measure success.

You will learn about:

  • Customer Centricity Drivers - hype or evolution?
  • Principles of a customer-centric vision & CVP.
  • Knowing & understanding your customer.
  • Analytics and insights to understand your core customer persona.
  • How your customer persona interacts with your brand.
  • Journey mapping and methodology.
  • Customer level marketing principles.
  • Developing customer advocacy.
  • Building a comprehensive feedback loop.
  • Measuring customer success.
  • UX Design.

Course Overview

If you’re a marketer who “gets” storytelling and want to take your digital storytelling to the next level, this interactive workshop is perfect for you.

It’s an intensive, hands-on, one day workshop with a balance of theory and practical application.

We will be sharing inspiring examples of brands who have mastered digital storytelling and you’ll also get a chance to workshop your brand story.

You will learn:

  • How our analogue brains are wired for digital storytelling
  • Why story frameworks work better than sharing facts and data
  • The hidden architecture of great digital storytelling
  • The best visual storytelling tools to use online
  • Narrative lessons from game designers and movie-makers
  • How to create engaging story-driven content for social media
  • How to storify your Google AdWords campaigns
  • Exciting, new digital storytelling formats and technology

Course Overview

The latest evidence from marketing effectiveness gurus has shown marketers how easily audiences are affected by the power of brand communication and how this increases the bottom line.

In this one-day workshop, you will learn to identify what an ideal creative brief looks like and explore the implications of Field & Bidet's analysis of effectiveness, to understand why it is so important to master the creative brief.

Throughout the day, different thinking systems will be analysed to determine the best way to use them, throughout the briefing cycle, as well as some simple tools used for gaining better insights.

From design to implementation, the creative brief is your roadmap for all your stakeholders to follow, so you need to make it right the first time.

By attending this workshop, you will be able to build a compelling strategy for your organisation and leave with a template takeaway for creating a brief, making the process quicker and easier, and getting your results faster.

Course Overview

To design the ‘X' in CX you need to know and understand the ‘C’!

Make your customer the hero.

Join us on this 1/2 day workshop to look at the drivers of human behaviour, and how a greater understanding of these touchpoints, including digital experiences, can be applied to customer experience.

You will learn how to:

  • Challenge yourself and your thinking (the who, the what and the why)
  • Explore the motivation behind ‘CX’
  • Relate organisational objectives to customer behaviour
  • Identify opportunities to reduce friction and enhance relationships
  • Consider best practice and the ethics of ‘nudges’

Core Skills Certification Workshops

Type
Location
Reset
2023-Mapping-Sept-AKL
Elective

Mapping the Customer Journey

Having excellent Customer Service is vital to differentiate your business from the pack. You will...

19 Sep 2023 Auckland
2023-Copywriting-Sept-WLG
Core Workshop

The Secret Sauce of Great Copywriting

Great copywriting is one of the most critical elements of successful marketing. Telling your story...

21 Sep 2023 Wellington
2023-Copywriting-Oct-LAL
Core Workshop

The Secret Sauce of Great Copywriting

Great copywriting is one of the most critical elements of successful marketing. Telling your story...

4 Oct 2023 Online
2023-CX-Oct-AKL
Elective

Customer Experience

To meet the growing expectations of your customers, it starts with truly understanding them and...

5 Oct 2023 Auckland
2023-BehavSci-Oct-LAL
Elective

Behavioural Science for Customer Journeys

Make your customer the hero. Join us to look at the drivers of human behaviour, and how a greater...

10 Oct 2023 Online
2023-SocMed-Oct-AKL
Core Workshop

Social Media for Marketers

Covering the core principles and concepts of social media, this course will give you the...

26 Oct 2023 Auckland
2023-BehavSci-Oct-AKL
Elective

Behavioural Science for Customer Journeys

Make your customer the hero. Join us to look at the drivers of human behaviour, and how a greater...

31 Oct 2023 Auckland
2023-Copywriting-Nov-AKL
Core Workshop

The Secret Sauce of Great Copywriting

Great copywriting is one of the most critical elements of successful marketing. Telling your story...

2 Nov 2023 Auckland
2023-DigStory-Nov-LAL
Elective

Digital Storytelling

As a marketer, you know digital storytelling is key to helping your audience understand the value...

2 Nov 2023 Online
1 2

Core Knowledge for Your Marketing Career

Created by the NZ Marketing Academy and the University of Canterbury, the Core Skills certificate covers the core competencies needed for today's marketing professionals.

This certification is aimed at developing practical marketing skills that help you in your day to day role and be industry ready for your marketing career.

A Flexible, Recognised Certification

The certification is designed for working professionals, with learning that fits around your work hours.

Choose six NZ Marketing Academy workshops and complete a work-based project which is assessed by the University of Canterbury.

When your work is complete, you'll be a Professional Certified Marketer and receive a micro-credential issued by the University of Canterbury. 

NZ Marketing Academy FAQ

A Professional Certification is issued by the New Zealand Marketing Association, the professional body for marketers in New Zealand, and demonstrates you have a knowledge base that will enable you to be more effective in your chosen role. By entering this pathway you’ll not only gain the expertise you need to advance your career, but you’ll also prove to employers you’re equipped to take on modern marketing challenges.

Complete the core courses and specified elective/s and then complete your work-based project. This project is assessed by the University of Canterbury for which you will receive a mark of a pass or fail. On successful completion, you will be issued a certification from NZ Marketing Association and receive a University of Canterbury micro-credential.

No, it doesn’t matter – the content is the same whether you do the course live online or face-to-face.

The time between your first course and the last course can be no longer than 2 years.

Once issued with a professional certification you need to complete within the following two years the equivalent of two days of professional development. This may be made up of:

- MA Workshops – this can be either online or face to face.
- MA Conferences
- Brainy breakfasts – 4 = 1 day of professional development
- Sunrise Sessions - 6 = 1 day of professional development
- Any University marketing related qualification

• Professional Certified Marketer, Core Skills: Open entry
• Professional Certified Digital Marketer and Professional Certified Strategic Marketer:
- 3 years of work experience
or
- Masters level marketing qualification

The University of Canterbury has developed a rubric for these assessments. In education terminology, rubric means "a scoring guide used to evaluate the quality of students' constructed responses". Put simply, it is a set of criteria for grading assignments.

The project put forward must be a live current scenario – not something that is retrospective

The cost is $495+ GST to be paid directly to the University of Canterbury.

The following dispensations will be given:

- If you have completed courses at MA within the last 2 years then they will be recognised as credit towards the relevant courses. e.g. I did copywriting in 2021 then I get credit for this either as a core course in the core skills or as an elective in the other two certifications.

Yes – we will give a 20% discount for courses if all are paid for up front. You will have two years to complete the six courses.

Get Professionally Certified,
when it suits you.

Our professional certifications and workshops have been specially designed for the busy, working professional that's short on time. Customise when and how you finish the certifications with our flexible pathways.

Contact us today to find out which certification is right for you.

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