Gain the essential skills you need to be a successful marketer while becoming Professionally Certified along the way
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This certification is designed for graduates or people new to the marketing profession to help you be more industry-ready.
With a workshop from the Professional Certified Marketer - Core Skills programme, you can build your knowledge, gain a recognised qualification and expand your career opportunities – without disrupting your busy schedule.
How does it work?
Once you pass your work-based project, you are then given a certification as a Professionally Certified Core Skills Marketer, and you are awarded a level 5 micro-credential from the University of Canterbury.
Scroll down to view our upcoming core and elective workshops for this certification.
Or click the button to the right to enrol yourself in the Professional Certification programme so we know you are working towards becoming certified >>
Covering the core principles and concepts of social media, this course will give you the understanding and confidence to run your social media strategy successfully - and look professional doing it.
Bringing you key marketing foundations that you can apply to a business, corporate or non for profit (or perhaps just a good idea!)
Covering everything from strategy, through to content and the different digital platforms available. This workshop is designed to give you a better understanding of the digital marketing landscape.
Telling your story through words is one part of the equation, creating content that people care about enough to engage with is another! Join us to discover how you can craft copy that adds credibility and charisma to your brand.
It used to be the rule that everyone needed a website, now, you need a Facebook fan page. Instagram, Facebook, Snapchat, these social media channels are integrated into our daily lives.
As marketers, how do we make the best use of these ubiquitous channels and make sure that our brands are being seen, without feeling like we're spamming our customers.
Where do you even start? How do you measure your performance?
Our successful social media industry expert will show you how.
Covering the core principles and concepts of social media, this course will give you the understanding and confidence to run your social media strategy successfully - and look professional doing it.
During the day we look at Facebook, LinkedIn, Instagram, YouTube, Pinterest, Twitter, Snapchat and blogs: what they are and how they’re used by successful businesses around the world.
The day is packed with practical exercises where you’ll learn methods to optimise social media for your business. This course is recommended for those wanting an in depth understanding on the right ways to use social media.
To achieve:
Who is this for?
So you can...
Sustained competitive advantage
More customers and happier customers
Who is this for?
Are you ready to become a better digital marketer?
The Essentials of Digital Marketing gives you a bite-sized view of different parts of the digital marketing toolkit. Covering everything from strategy to content and the different digital platforms available.
This workshop is designed to give you a better understanding of the digital marketing landscape. We will discuss how to make the right decisions for your organisation and helping to create a consistent digital experience for your customers.
How do you write copy that resonates with your customers?
Want to write a punchy brand proposition line?
Need to banish that frustrating writer’s block, and let the creative juices flow?
Great copywriting is one of the most critical elements of successful marketing. Telling your story through words is one part of the equation, creating content that people care about enough to engage with is another! Join us to discover how you can craft copy that adds credibility and charisma to your brand.
Join us on this 1/2 day workshop to look at the drivers of human behaviour, and how a greater understanding of these touchpoints, including digital experiences, can be applied to customer experience.
Learn how to create and distribute quality content to bring in customers and measure the effectiveness of content strategies to deliver the best return on your investment.
In this workshop Carl Davidson will draw from behavioural science and cognitive psychology to demonstrate some of the flaws in our everyday ways of thinking, and provide some tools to sharpen your critical thinking and problem solving mindset.
Learn about the importance of customer-centricity for branding purposes and what is required to develop a comprehensive customer-centric marketing strategy.
If you’re a marketer who “gets” storytelling and want to take your digital storytelling to the next level, this interactive workshop is perfect for you.
Join Rod Russell for a hands-on Google Ads course that will take you through the best practices on setting up, creating, and leveraging Google Ads to work with you.
Gain the insight, tools, and information to better understand your customer's journey and create vital competitive advantage for your business.
Make your marketing content work smarter, not harder. Starting with understanding your customer, through to reporting and evaluation, this workshop aims to answer the question “Why Marketing Automation?”
Learn how to identify what an ideal creative brief looks like and explore the implications of Field & Bidet's analysis of effectiveness, to understand why it is so important to master the creative brief.
Join Keith Norris, marketing law expert, for a 75 minute view of the laws and regulations all marketers need to know.
Delivered in a clear, easy to comprehend manner, this workshop is ideal for any marketer that wants to drive organic traffic to their website and convert that traffic to sales.
To design the ‘X' in CX you need to know and understand the ‘C’!
Make your customer the hero.
Join us on this 1/2 day workshop to look at the drivers of human behaviour, and how a greater understanding of these touchpoints, including digital experiences, can be applied to customer experience.
You will learn how to:
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Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.
Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.
Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.
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Become a CX Champion
In this one day workshop, we will cover the importance of customer-centricity for branding purposes and what is required to develop a comprehensive customer-centric marketing strategy.
You will discuss ways to create insightful customer journey maps, identify 'moments of truth', and evaluate the various ways customer experience is delivered and measured.
We will also look at different digital and multi-channel customer interaction platforms and review customer feedback loops and how they measure success.
You will learn about:
If you’re a marketer who “gets” storytelling and want to take your digital storytelling to the next level, this interactive workshop is perfect for you.
It’s an intensive, hands-on, one day workshop with a balance of theory and practical application.
We will be sharing inspiring examples of brands who have mastered digital storytelling and you’ll also get a chance to workshop your brand story.
You will learn:
Google Ads is constantly changing and evolving how marketers engage with ad campaigns.
Join Rod Russell for a hands-on Google Ads course that will take you through the best practices on setting up, creating, and leveraging Google Ads to work with you.
You will learn:
Having excellent Customer Service is vital to differentiate your business from the pack.
You will need the insight, tools, and information to better understand your customer's journey.
The Marketing Association is proud to help you on that journey by introducing our half-day workshop into Customer Journey Mapping.
You will learn how to:
Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.
Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.
Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.
The latest evidence from marketing effectiveness gurus has shown marketers how easily audiences are affected by the power of brand communication and how this increases the bottom line.
In this one-day workshop, you will learn to identify what an ideal creative brief looks like and explore the implications of Field & Bidet's analysis of effectiveness, to understand why it is so important to master the creative brief.
Throughout the day, different thinking systems will be analysed to determine the best way to use them, throughout the briefing cycle, as well as some simple tools used for gaining better insights.
From design to implementation, the creative brief is your roadmap for all your stakeholders to follow, so you need to make it right the first time.
By attending this workshop, you will be able to build a compelling strategy for your organisation and leave with a template takeaway for creating a brief, making the process quicker and easier, and getting your results faster.
Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.
Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.
Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.
Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.
Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.
Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.
Created by the NZ Marketing Academy and the University of Canterbury, the Core Skills certificate covers the core competencies needed for today's marketing professionals.
This certification is aimed at developing practical marketing skills that help you in your day to day role and be industry ready for your marketing career.
The certification is designed for working professionals, with learning that fits around your work hours.
Choose six NZ Marketing Academy workshops and complete a work-based project which is assessed by the University of Canterbury.
When your work is complete, you'll be a Professional Certified Marketer and receive a micro-credential issued by the University of Canterbury.
A Professional Certification is issued by the New Zealand Marketing Association, the professional body for marketers in New Zealand, and demonstrates you have a knowledge base that will enable you to be more effective in your chosen role. By entering this pathway you’ll not only gain the expertise you need to advance your career, but you’ll also prove to employers you’re equipped to take on modern marketing challenges.
Complete the core courses and specified elective/s and then complete your work-based project. This project is assessed by the University of Canterbury for which you will receive a mark of a pass or fail. On successful completion, you will be issued a certification from NZ Marketing Association and receive a University of Canterbury micro-credential.
No, it doesn’t matter – the content is the same whether you do the course live online or face-to-face.
The time between your first course and the last course can be no longer than 2 years.
Once issued with a professional certification you need to complete within the following two years the equivalent of two days of professional development. This may be made up of:
- MA Workshops – this can be either online or face to face.
- MA Conferences
- Brainy breakfasts – 4 = 1 day of professional development
- Sunrise Sessions - 6 = 1 day of professional development
- Any University marketing related qualification
• Professional Certified Marketer, Core Skills: Open entry
• Professional Certified Digital Marketer and Professional Certified Strategic Marketer:
- 3 years of work experience
or
- Masters level marketing qualification
The University of Canterbury has developed a rubric for these assessments. In education terminology, rubric means "a scoring guide used to evaluate the quality of students' constructed responses". Put simply, it is a set of criteria for grading assignments.
The project put forward must be a live current scenario – not something that is retrospective
The cost is $495+ GST to be paid directly to the University of Canterbury.
The following dispensations will be given:
- If you have completed courses at MA within the last 2 years then they will be recognised as credit towards the relevant courses. e.g. I did copywriting in 2021 then I get credit for this either as a core course in the core skills or as an elective in the other two certifications.
Yes – we will give a 20% discount for courses if all are paid for up front. You will have two years to complete the six courses.
Our professional certifications and workshops have been specially designed for the busy, working professional that's short on time. Customise when and how you finish the certifications with our flexible pathways.
Contact us today to find out which certification is right for you.
I want in!
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