Gain the essential skills to help you be industry ready
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This certification is designed for graduates or people new to the marketing profession to help them be more industry-ready.
With a workshop from the Professional Certified Marketer - Core Skills program, you can build your knowledge, gain a recognised qualification and expand your career opportunities – without disrupting your busy schedule.
The program is flexible so you can fit it into your busy schedule. Complete six workshops and a work based project (can be completed over 3 years), which is assessed by the University of Canterbury, and you can let employers know you have the base of knowledge add more value in your marketing role. See below for the great range of workshops.
Created by the NZ Marketing Academy and the University of Canterbury, the Core Skills certificate covers the core competencies needed for today's marketing professionals.
This certification is aimed at developing practical marketing skills that help you in your day to day role and be industry ready for your marketing career.
The certification is designed for working professionals, with learning that fits around your work hours.
Choose six NZ Marketing Academy workshops and complete a work-based project which is assessed by the University of Canterbury.
When your work is complete, you'll be a Professional Certified Marketer and receive a micro-credential issued by the University of Canterbury.
Bringing you key marketing foundations that you can apply to a business, corporate or non for profit (or perhaps just a good idea!)
Covering everything from strategy, through to content and the different digital platforms available. This workshop is designed to give you a better understanding of the digital marketing landscape.
Covering the core principles and concepts of social media, this course will give you the understanding and confidence to run your social media strategy successfully - and look professional doing it.
Telling your story through words is one part of the equation, creating content that people care about enough to engage with is another! Join us to discover how you can craft copy that adds credibility and charisma to your brand.
So you can...
Sustained competitive advantage
More customers and happier customers
Who is this for?
Content is the current cornerstone of marketing.
Nobody is going to come to you if you have nothing to draw them in.
This course is designed to help you devise a content marketing strategy and implement it. Learn how to create and distribute quality content to bring in customers and measure the effectiveness of content strategies to deliver the best return on your investment.
Adblocking is the bane of many a marketer. How do you get people to see what you’re offering if they can't or don't want to see your ads?
Content marketing is the solution to an age-old problem, make your ads be something of value, consumable, shareable, high return content.
How do you do this? Our successful content marketing business owner and industry expert will show you how.
Are you ready to become a better digital marketer?
The Essentials of Digital Marketing gives you a bite-sized view of different parts of the digital marketing toolkit. Covering everything from strategy to content and the different digital platforms available.
This workshop is designed to give you a better understanding of the digital marketing landscape. We will discuss how to make the right decisions for your organisation and helping to create a consistent digital experience for your customers.
It used to be the rule that everyone needed a website, now, you need a Facebook fan page. Instagram, Facebook, Snapchat, these social media channels are integrated into our daily lives.
As marketers, how do we make the best use of these ubiquitous channels and make sure that our brands are being seen, without feeling like we're spamming our customers.
Where do you even start? How do you measure your performance?
Our successful social media industry expert will show you how.
Covering the core principles and concepts of social media, this course will give you the understanding and confidence to run your social media strategy successfully - and look professional doing it.
During the day we look at Facebook, LinkedIn, Instagram, YouTube, Pinterest, Twitter, Snapchat and blogs: what they are and how they’re used by successful businesses around the world.
The day is packed with practical exercises where you’ll learn methods to optimise social media for your business. This course is recommended for those wanting an in depth understanding on the right ways to use social media.
To achieve:
Who is this for?
How do you write copy that resonates with your customers?
Want to write a punchy brand proposition line?
Need to banish that frustrating writer’s block, and let the creative juices flow?
Great copywriting is one of the most critical elements of successful marketing. Telling your story through words is one part of the equation, creating content that people care about enough to engage with is another! Join us to discover how you can craft copy that adds credibility and charisma to your brand.
Gain the insight, tools, and information to better understand your customer's journey and create vital competitive advantage for your business.
Join Rod Russell for a hands-on Google Ads course that will take you through the best practices on setting up, creating, and leveraging Google Ads to work with you.
Learn about the importance of customer-centricity for branding purposes and what is required to develop a comprehensive customer-centric marketing strategy.
If you’re a marketer who “gets” storytelling and want to take your digital storytelling to the next level, this interactive workshop is perfect for you.
In three stages, you'll find out how to turn samey, forgettable propositions into memorable, distinctive and effective campaigns that engage business audiences on a human level.
Learn how to identify what an ideal creative brief looks like and explore the implications of Field & Bidet's analysis of effectiveness, to understand why it is so important to master the creative brief.
Having excellent Customer Service is vital to differentiate your business from the pack.
You will need the insight, tools, and information to better understand your customer's journey.
The Marketing Association is proud to help you on that journey by introducing our half-day workshop into Customer Journey Mapping.
You will learn how to:
Google Ads is constantly changing and evolving how marketers engage with ad campaigns.
Join Rod Russell for a hands-on Google Ads course that will take you through the best practices on setting up, creating, and leveraging Google Ads to work with you.
You will learn:
Become a CX Champion
In this one day workshop, we will cover the importance of customer-centricity for branding purposes and what is required to develop a comprehensive customer-centric marketing strategy.
You will discuss ways to create insightful customer journey maps, identify 'moments of truth', and evaluate the various ways customer experience is delivered and measured.
We will also look at different digital and multi-channel customer interaction platforms and review customer feedback loops and how they measure success.
You will learn about:
If you’re a marketer who “gets” storytelling and want to take your digital storytelling to the next level, this interactive workshop is perfect for you.
It’s an intensive, hands-on, one day workshop with a balance of theory and practical application.
We will be sharing inspiring examples of brands who have mastered digital storytelling and you’ll also get a chance to workshop your brand story.
You will learn:
In this course, we look at the essentials of great Business-to-Business advertising and communication.
In three stages, you'll find out how to turn samey, forgettable propositions into memorable, distinctive and effective campaigns that engage business audiences on a human level.
In part one we consider a new way to look at your audience (A). In part two, we look at the benefits that matter for decision-makers (B). In part three, we look at the best channels to tell your story (C).
You'll learn about:
So you can:
To achieve:
Who should attend:
The latest evidence from marketing effectiveness gurus has shown marketers how easily audiences are affected by the power of brand communication and how this increases the bottom line.
In this one-day workshop, you will learn to identify what an ideal creative brief looks like and explore the implications of Field & Bidet's analysis of effectiveness, to understand why it is so important to master the creative brief.
Throughout the day, different thinking systems will be analysed to determine the best way to use them, throughout the briefing cycle, as well as some simple tools used for gaining better insights.
From design to implementation, the creative brief is your roadmap for all your stakeholders to follow, so you need to make it right the first time.
By attending this workshop, you will be able to build a compelling strategy for your organisation and leave with a template takeaway for creating a brief, making the process quicker and easier, and getting your results faster.
Our professional certifications and workshops have been specially designed for the busy, working professional that's short on time. Customise when and how you finish the certifications with our flexible pathways.
Contact us today to find out which certification is right for you.
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