DIGITAL DAY OUT 2022

The digital transformation is a genuine revolution, and is completely changing our ways of living, consuming, communicating, and working. In the space of just a few years, we have had to adapt and change ever more quickly to meet customer expectations and your needs.

Our opening keynote presentation reviews how a leading beauty brand has transformed their business digitally and are embracing emerging technologies and channels to engage a new generation of consumers.

Timo Raab is the Global Head of E-Commerce at L’Oréal and he joins us via live-stream directly from New York to discuss their latest e-commerce and social commerce initiatives, such as partnering with Amazon and Alibaba, entering the metaverse, and using Voice.

• Transforming a retail brand: what you can learn from L’Oréal’s e-commerce model
• What made the difference: our success factors
• Preparing for the future: what’s next in e-commerce?
• Digital first: what it means for our business, our team and our customers

About Timo

Timo Raab is a global Digital and E-Commerce expert with a diverse background in the consumer goods and luxury industry. Having worked both in strategic as well as in operational roles in key markets, he is a strong advocate for collaboration and digital acceleration. The projects he has led have excelled several brands to the next level, positioning them as digital leaders amongst their peers ensuring a strong performance. Most recently he has been leading the E-Commerce Business for several L’Oréal Brands including Kérastase, where he quadrupled the business and doubled the E-Commerce Share of Business in three years.

Panel Moderator

In an increasingly digital, automated and robotic world, young tech businesses out of NZ are becoming market pioneers.

We have invited a panel of the hottest local tech start-ups to have gone global. We want to know how their products are transforming the world we live in and how these digitally-native companies are disrupting their respective industries. What did it take to get where they are today, how did they scale, what was their go-to-market approach, and what’s next?

Don’t miss this incredible line-up of local innovators.

• From disruptive idea to implementation: where it gets tricky
• Pivoting until you find a real need
• The start-up mentality: tips on innovation and agility
• Surrounding yourself with good people
• From NZ to the world: Taking a product led marketing approach
• Challenges and successes.

About Isuru

Isuru is a Founding Board Member of the AI Forum NZ and a former Advisor at the World Economic Forum. Globally, Isuru has extensive experience working with leading organisations on digital and economic disruption. Here in New Zealand he is a recognised thought leader in building digital teams and technology ethics. At Google Isuru worked on bringing the incredible potential of Cloud and AI to empower Kiwi ingenuity. At IBM he was the Head of Artificial Intelligence and was later the first Chief Design and Technology Officer for IBM New Zealand where he worked on scaling NZ business for the common good and economic growth. Isuru was a co-founder of a Robotics venture that set records of NZ capital raise for Seed, Series A and B rounds of Venture Capital investments at its time, with a successful exit to a leading global organisation.

Panellist

In an increasingly digital, automated and robotic world, young tech businesses out of NZ are becoming market pioneers.

We have invited a panel of the hottest local tech start-ups to have gone global. We want to know how their products are transforming the world we live in and how these digitally-native companies are disrupting their respective industries. What did it take to get where they are today, how did they scale, what was their go-to-market approach, and what’s next?

Don’t miss this incredible line-up of local innovators.

• From disruptive idea to implementation: where it gets tricky
• Pivoting until you find a real need
• The start-up mentality: tips on innovation and agility
• Surrounding yourself with good people
• From NZ to the world: Taking a product led marketing approach
• Challenges and successes.

About  Morgan

Morgan Bailey is the Director of Communications for Rocket Lab. She leads global communications strategies and activities and provides strategic communications counsel to Rocket Lab's senior executives.

Morgan has been with the company since August 2017 and oversees Rocket Lab’s media relations, executive and employee communications, marketing communications, issues management, digital and social media platforms, corporate social responsibility programs, community relations, branding, and visual communications strategies and programs.

She has more than a decade of experience in corporate and marketing communications. Prior to Rocket Lab, Morgan served as Senior Account Manager at global communications agency Porter Novelli where she led media relations and public affairs efforts for a range of companies spanning technology, aerospace, finance, and retail sectors.  

Panellist

Tom Goodwin recently questioned why brands have ignored gamers for a decade but now love the idea of a metaverse.

We have invited a panel of the who’s who in NZ’s gaming and metaverse field to discuss what has changed, how gaming and VR is already being utilised across many sectors, what the risks are in virtual worlds, and what the future holds for this new digital frontier.

Find out what it all means for marketers and consumers alike, and how brands can best play in this space.

• Avoiding ‘next shiny thing’ syndrome yet revisiting something consumers already do and love (gaming)
• Our predictions for the next 2-5 years and how NZ marketers can prepare for web 3 and the metaverse
• Are we there yet? Does the metaverse even exist? Different definitions and points of view
• How do we see consumers and brands interacting in the metaverse?
• What lessons can marketers take from gaming and VR?
• Potential risks brands need to be aware of
• The role of NFTs in brand marketing in a virtual world

About Maru

Maru is managing director, game producer and designer, and development team leader for her award-winning game design and development studio Metia Interactive.Metia has a strong focus on interactive storytelling and designing games with meaningful learning objectives.

Maru’s first game ‘Cube’ earned a special mention for innovation in game design in the 2009 United Nations World Summit Awards. In 2011, she went on to win the e-Health and Environment category of these awards for SPARX, a game to help youth manage depression.

Maru became a Member of the New Zealand Order of Merit in 2016 for her services to the gaming industry and mental health, continuing on to collect an Innovator Award in the 2017 Women In Games Awards and the 2018 Māori Entrepreneurial Leader Award in the University of Auckland Aotearoa Māori Business Leaders Awards.

In 2018 she was named as one of the World’s Top 50 Women in Technology by Forbes magazine.

A Board member for Māori Television and the Māori Carbon Foundation, Maru was also one of the first candidates in Tech Futures Lab’s Master of Technological Futures programme.

Panellist

As marketers navigate new data privacy norms across the ads ecosystem, many businesses are rethinking their entire marketing strategy – from targeting to channel mix, creative, measurement and more. Learn how to adjust to these changes and still drive campaign performance.

Our panellists will discuss:

• How trends such as first party data are shaping the advertising ecosystem
• The changing shape of privacy regulations globally and in NZ
• The foundations of performance in a privacy driven world – and some practical guidance
• Client side vs. Server-side advertising tracking
• Is Cross-Domain/device attribution dead?

About Andy

Andy leads Marketing Science for Meta ANZ. He helps Australia and New Zealand’s top advertisers get the most form their Meta investments and provides a unique perspective to the industry on how best to understand and harness value created by advertising. Prior to Facebook, Andy was fortunate to work in award winning marketing agencies in a variety of analytical and strategic roles.

Panellist

Tom Goodwin recently questioned why brands have ignored gamers for a decade but now love the idea of a metaverse.

We have invited a panel of the who’s who in NZ’s gaming and metaverse field to discuss what has changed, how gaming and VR is already being utilised across many sectors, what the risks are in virtual worlds, and what the future holds for this new digital frontier.

Find out what it all means for marketers and consumers alike, and how brands can best play in this space.

• Avoiding ‘next shiny thing’ syndrome yet revisiting something consumers already do and love (gaming)
• Our predictions for the next 2-5 years and how NZ marketers can prepare for web 3 and the metaverse
• Are we there yet? Does the metaverse even exist? Different definitions and points of view
• How do we see consumers and brands interacting in the metaverse?
• What lessons can marketers take from gaming and VR?
• Potential risks brands need to be aware of
• The role of NFTs in brand marketing in a virtual world

About Dean

Adventurer, video game developer and flag-waving Kiwi Dean Hall is one of New Zealand's most successful digital creatives. He created the influential game DayZ, which won two Golden Joystick Awards and became the best selling PC game of 2014, plus sci-fi survival game Icarus, which reached #1 on global PC gaming charts in 2021.

A former Royal NZ Air Force and NZ Army officer, Dean is an accomplished mountaineer having summited Mount Everest in 2013 and skied to the South Pole in January 2020.

Dean returned to New Zealand in 2015 to found RocketWerkz, now headquartered on the top floors of Auckland’s PwC Tower. Dean believes video game development can be a billion-dollar industry for New Zealand.

About Hayden and his Presentation

Hayden Skelton is the current Head Of Digital at The ZURU Group, overseeing digital insights, marketing, experience & measurement. After a history of senior agency and ad tech roles, he’ll talk more about his transition client-side to set up ZURU’s global in-house agency team in 2021.

We will deep dive into their trials & tribulations scaling platform of the moment, TikTok, across their legacy TOYS business, fast growing grocery start up EDGE, and moon-shot property architecture/construction disruptor TECH!

Panellist

As marketers navigate new data privacy norms across the ads ecosystem, many businesses are rethinking their entire marketing strategy – from targeting to channel mix, creative, measurement and more. Learn how to adjust to these changes and still drive campaign performance.

Our panellists will discuss:

• How trends such as first party data are shaping the advertising ecosystem
• The changing shape of privacy regulations globally and in NZ
• The foundations of performance in a privacy driven world – and some practical guidance
• Client side vs. Server-side advertising tracking
• Is Cross-Domain/device attribution dead?

About Rachel

Rachel has experience in agency and technology vendors, across NZ, the UK and the US and is currently Chief Technology and Innovation Officer at PHD. Rachel’s focus is helping brands leverage data and technology to drive better marketing results. Rachel joined PHD from Salesforce, where she helped brands build and activate first party data-driven strategies through technology solutions as a Marketing Cloud Account Executive. Before that, Rachel held various roles in agencies including Director of Analytics at OMD and Group Account Director in WPP’s data division Kantar, in the UK. As well as spending two intense, chaotic but inspiring years with an Advertising Technology start-up, Thunder (since acquired by Walmart) in San Francisco.

Panellist

In an increasingly digital, automated and robotic world, young tech businesses out of NZ are becoming market pioneers.

We have invited a panel of the hottest local tech start-ups to have gone global. We want to know how their products are transforming the world we live in and how these digitally-native companies are disrupting their respective industries. What did it take to get where they are today, how did they scale, what was their go-to-market approach, and what’s next?

Don’t miss this incredible line-up of local innovators.

• From disruptive idea to implementation: where it gets tricky
• Pivoting until you find a real need
• The start-up mentality: tips on innovation and agility
• Surrounding yourself with good people
• From NZ to the world: Taking a product led marketing approach
• Challenges and successes.

About Will

Will is the CEO & Founder of HeartLab, a company that builds cloud software that makes cardiologists more efficient. Will grew up in Nelson, and was always about building new things with electronics and software starting his first company aged 15. He went to the University of Auckland, and is an Honorary Academic at the Auckland Bioengineering Institute. While there he researched the different ways that artificial intelligence could impact cardiology.

When he was 18, he founded HeartLab to bring new innovations to the field of cardiology. Since it’s inception, HeartLab has substantial funding from both domestic and foreign investors, employed more than 20 exceptional people, and most importantly launched a product clinicians love and use every day of the week.

Co-presented with Mike Felix

It’s been said that if you win a D&AD Black Pencil, you can die happy and that’s exactly how the team at Tribal Aotearoa felt earlier this year when their Samsung iTest campaign gained this ultimate global recognition.

The agency was briefed to motivate consumers to consider switching from their iPhones to Samsung devices – a simple proposition, but a near impossible task in practice. The Samsung iTest campaign demonstrates the power of a good idea, and how combining creativity and technology to tap into the human experience can really achieve the impossible.

We have invited Haydn Kerr, Executive Creative Director at Tribal Aotearoa to share the story behind this innovative campaign with lessons on how marketers can make a piece like this happen

About Haydn

Haydn is the creative leader of Tribal, the digital agency within DDB Group. His team have won six Digital Agency of the Year titles (2015, 2016, 2018, 2019, 2020, 2021) as well as Gold Lions at Cannes, Grand Prix at Spikes Asia, and the mythical Black Pencil from D&AD. Prior to DDB, Haydn was at AKQA in London in the Nike team, working on global and regional campaigns. He is a member of the International Academy of Digital Arts and Sciences (IADAS), and a Webby’s judge.

Panellist

In an increasingly digital, automated and robotic world, young tech businesses out of NZ are becoming market pioneers.

We have invited a panel of the hottest local tech start-ups to have gone global. We want to know how their products are transforming the world we live in and how these digitally-native companies are disrupting their respective industries. What did it take to get where they are today, how did they scale, what was their go-to-market approach, and what’s next?

Don’t miss this incredible line-up of local innovators.

• From disruptive idea to implementation: where it gets tricky
• Pivoting until you find a real need
• The start-up mentality: tips on innovation and agility
• Surrounding yourself with good people
• From NZ to the world: Taking a product led marketing approach
• Challenges and successes.

About Auror

When Phil Thomson, James Corbett and Tom Batterbury were in their early 20s, they left promising careers with top consulting, law and technology companies to start Auror. Their mission: to harness technology to transform the way retailers and police report, solve and prevent crime. The three friends built the world’s first retail crime intelligence software platform. Today, with more than 80% of the nation’s retailers using the platform, Auror saves NZ Police 200,000 hours a year in investigations. Auror is set to become a global phenomenon, with the platform used by some of world’s largest retailers. Customers include Australia’s three largest retailers, and one of the largest retailers in North America. In 2021, Auror’s revenue tripled and looks set to continue on an exponential trajectory.

Salt is a recruitment specialist contributing to the digital ecosystem in 20 locations around the world. We are talking about the big employment issue of 2022 - The Endemic Employment Squeeze and how the future of work is being impacted by employers and employees re-evaluating their value and relationship.

Jo will provide a fast-paced and eye-opening perspective on the future of work, key lessons from the 2022 Marketing Association & Salt Talent Survey, and insights for digital marketers on what they can do to retain their key talent. 

About Jo

Ko Kaukau te maunga
Ko Kaiwharawhara te awa
Ko Tokomaru te waka
Ko Te atiawa te iwi
Nō Ingarani ōku tīpuna
Nō Pōneke ahau
Kei Salt au mahi ana
He Country Director au
Ko Jo Evans toku ingoa

My pepeha explains that I am based in Pōneke (Wellington) and my family comes from England and NZ with whakapapa to Te Ati Awa.  I am a Recruitment leader with 30 years experience in management and consulting roles in both the private and public sectors in Aotearoa.

I started my career nursing in both NZ and the UK and entered the recruitment industry on my return home. I’ve been lucky enough to consult in a range of industry sectors including health, manufacturing, logistics, government & consulting and I’m delighted to be back at Salt – as Country Director, where our specialisations are technology, corporate & business suport and sales, marketing and creative.

TikTok isn’t just for sexy beauty products or brands with big budgets. Motion Sickness took Frank Energy from boring energy brand to TikTok success story and are here to show us how it’s done, together with unique creative strategy and brand building content tricks from some of their other client campaigns such as award-winning The Eggplant and hot-off-the-press K’Road

By poking fun at TikTok trends (and themselves) Frank Energy has amassed over 3 million views and over 5,000 followers. Sam will also share some learnings on paid advertising strategy on TikTok and also using that content on Instagram.

About Sam

Sam Stuchbury, is the founder and Creative Director of multi-award-winning advertising agency Motion Sickness. Sam and his agency use strategy grounded in consumer culture to get brands noticed and change behaviour. Working with clients such as The New Zealand Government, Les Mills, Icebreaker, and Zuru Edge, the agency is truely making a name for itself.

After humble beginnings in a poorly-insulated student flat in Dunedin, Motion Sickness has gained national and intentional recognition for their unique creative work and campaigns. Most recently their ‘Keep It Real Online’ campaign for the Department Of Internal affairs has gained global traction, sparking conversions around online harm for children.

Conversations with CX Leaders

Meghan White, Tribe Lead Consumer Digital at Westpac, joins Greg Whitham, CX Consulting Director at Datacom, and Hannah Schembri from Adobe, for a conversation exploring trust, innovation and CX in the banking industry. 
 
You’ll hear about Meghan’s journey with Westpac, learn what trends are keeping digital leaders up at night, and take home some practical tips on things you can do today to prepare yourself for the world of tomorrow. 

About Meghan

Meghan is an internationally recognized creative leader. She has twenty years’ experience guiding organizations to embrace emerging technology and diverse industry expertise working globally with technology leaders.

Her area of specialisation are Organizational Change, Digital Experiences, Interaction Design, Human-Centered Design, and Behavioral Research. 

Panel Moderator

Tom Goodwin recently questioned why brands have ignored gamers for a decade but now love the idea of a metaverse.

We have invited a panel of the who’s who in NZ’s gaming and metaverse field to discuss what has changed, how gaming and VR is already being utilised across many sectors, what the risks are in virtual worlds, and what the future holds for this new digital frontier.

Find out what it all means for marketers and consumers alike, and how brands can best play in this space.

• Avoiding ‘next shiny thing’ syndrome yet revisiting something consumers already do and love (gaming)
• Our predictions for the next 2-5 years and how NZ marketers can prepare for web 3 and the metaverse
• Are we there yet? Does the metaverse even exist? Different definitions and points of view
• How do we see consumers and brands interacting in the metaverse?
• What lessons can marketers take from gaming and VR?
• Potential risks brands need to be aware of
• The role of NFTs in brand marketing in a virtual world

About Brooke

X Games Medalist and social entrepreneur Brooke spent 11 years in the US founding some of action sport’s most successful companies. After returning to New Zealand television where he worked with many of the country's best content creators and built some of the nation’s largest charity events Brooke formed WeAreTENZING, a management company that looks after over 180 of New Zealand's best athletes and content creators. Brooke prides himself on his ability to connect like-minded people and companies.

Panel Moderator

As marketers navigate new data privacy norms across the ads ecosystem, many businesses are rethinking their entire marketing strategy – from targeting to channel mix, creative, measurement and more. Learn how to adjust to these changes and still drive campaign performance.

Our panellists will discuss:

• How trends such as first party data are shaping the advertising ecosystem
• The changing shape of privacy regulations globally and in NZ
• The foundations of performance in a privacy driven world – and some practical guidance
• Client side vs. Server-side advertising tracking
• Is Cross-Domain/device attribution dead?

About Adnan

Adnan has been leading digital transformation for Fortune 500 brands for over 14+ years at global tech companies and agencies, having previously worked for Facebook, Microsoft & Initiative Media. He was one of the first four employees to join Facebook in Asia-Pacific, having helped launch Facebook in Australia and launched Facebook in New Zealand. Prior to this he ran partnerships at Microsoft in Australia.

In more recent years Adnan was a founding partner at one of the biggest marketing technology consultancies in New Zealand prior to exiting and co-founding Stitch - a new kind of advertising, marketing technology and customer data driven consultancy for the fragmented customer experience age.

Panellist

As marketers navigate new data privacy norms across the ads ecosystem, many businesses are rethinking their entire marketing strategy – from targeting to channel mix, creative, measurement and more. Learn how to adjust to these changes and still drive campaign performance.

Our panellists will discuss:

• How trends such as first party data are shaping the advertising ecosystem
• The changing shape of privacy regulations globally and in NZ
• The foundations of performance in a privacy driven world – and some practical guidance
• Client side vs. Server-side advertising tracking
• Is Cross-Domain/device attribution dead?

About Rosy

Rosy is the Group Client Lead at Socialites where she heads up social content and strategy. She has been working in social since the very early days and forged her career at We Are Social in London, working across the Heineken brands then moving on to Gary Vaynerchucks’s agency, VaynerMedia. She led major global accounts, such as ABInBev and launched some of their most iconic brands into the UK market during her time there.

Rosy is passionate about creating content that not only makes audiences stop and take notice but also drive incredible business outcomes for her clients.

Panellist

Tom Goodwin recently questioned why brands have ignored gamers for a decade but now love the idea of a metaverse.

We have invited a panel of the who’s who in NZ’s gaming and metaverse field to discuss what has changed, how gaming and VR is already being utilised across many sectors, what the risks are in virtual worlds, and what the future holds for this new digital frontier.

Find out what it all means for marketers and consumers alike, and how brands can best play in this space.

• Avoiding ‘next shiny thing’ syndrome yet revisiting something consumers already do and love (gaming)
• Our predictions for the next 2-5 years and how NZ marketers can prepare for web 3 and the metaverse
• Are we there yet? Does the metaverse even exist? Different definitions and points of view
• How do we see consumers and brands interacting in the metaverse?
• What lessons can marketers take from gaming and VR?
• Potential risks brands need to be aware of
• The role of NFTs in brand marketing in a virtual world

About David

Co-presented with Haydn Kerr

It’s been said that if you win a D&AD Black Pencil, you can die happy and that’s exactly how the team at Tribal Aotearoa felt earlier this year when their Samsung iTest campaign gained this ultimate global recognition.

The agency was briefed to motivate consumers to consider switching from their iPhones to Samsung devices – a simple proposition, but a near impossible task in practice. The Samsung iTest campaign demonstrates the power of a good idea, and how combining creativity and technology to tap into the human experience can really achieve the impossible.

We have invited Mike Felix and Haydn Kerr, Executive Creative Director at Tribal Aotearoa, to share the story behind this innovative campaign with lessons on how marketers can make a piece like this happen.

From Mike:

Writing a bio can be scary.

People are going to read this. They’re going to judge me. Maybe that’s why most bios are written in the 3^rd person. It keeps this fear at arm’s length.

…Mike is a Creative Director at DDB and over the last x amount of years he’s done the following impressive things…

Who is this admiring journalist that’s followed my career with such dedication?

Yet it’s hard not to do the safe approach.

Many ads fall into the same trap. They say they want to stand out when in truth they’re desperately trying to fit in – to not be noticed and judged.

But over the years you realise that avoiding fear is the surest route to forgettable work, to forgettable bios and forgettable talks at industry conferences.

So Haydn and I will be embracing the fear of presenting to ‘500+ industry professionals’ so that we can discuss this vital ingredient in making anything of value.

Panellist

As marketers navigate new data privacy norms across the ads ecosystem, many businesses are rethinking their entire marketing strategy – from targeting to channel mix, creative, measurement and more. Learn how to adjust to these changes and still drive campaign performance.

Our panellists will discuss:

• How trends such as first party data are shaping the advertising ecosystem
• The changing shape of privacy regulations globally and in NZ
• The foundations of performance in a privacy driven world – and some practical guidance
• Client side vs. Server-side advertising tracking
• Is Cross-Domain/device attribution dead?

About Sean

Sean is a senior marketer with wide experience across several industries. 8 years working in advertising agencies followed by over 10 years in marketing.

In his current role as the GM Marketing at Turners Group he sits on the Senior Leadership Team with core responsibility for the Marketing Team and the National Contact Centre.

His remit is to build the brand, drive lead acquisition and improve the customer experience across all touch points online and offline. He works closely with the Sales, Operations and IT teams to deliver a better customer journey.

Conversations with CX Leaders

Meghan White, Tribe Lead Consumer Digital at Westpac, joins Greg Whitham, CX Consulting Director at Datacom, and Hannah Schembri from Adobe, for a conversation exploring trust, innovation and CX in the banking industry. 
 
You’ll hear about Meghan’s journey with Westpac, learn what trends are keeping digital leaders up at night, and take home some practical tips on things you can do today to prepare yourself for the world of tomorrow. 

About Greg

Greg is a long time member of the marketing community having spent close to 20 years in Digital Advertising working across a number of agencies, for clients local and global. His experience in comms & marketing has evolved to human centric design and customer experience, where he now consults in this capacity for NZ tech giant, Datacom. This has opened up opportunities to work across a diverse range of industry sectors from our Parliamentary Services, to Farmers across rural NZ, to agents & customers across every continent. Greg is a regular speaker at industry events, and a member of the Marketing Associations CX Special interest group.

In New Zealand, there’s not much bigger than the boys in black. Our national heroes. Gods amongst men. Many daydream of pulling on the black jersey but only the elite few get to do so. At least until now.

Partnering with the developers of Rugby Challenge, Steinlager entered the gaming world and introduced the “Alt Blacks” to New Zealand. An e-sports version of the ABs, which gave regular Steinlager-drinking Kiwis the chance to earn selection, pull on a black jersey, and take on South Africa in a test match in front of millions of fans.

Find out what it took to bring the Alt Blacks to (virtual) life, why Steinlager chose gaming as their focus, and what other brands can learn from this.

• Combining two iconic brands in a very untraditional way
• Redefining the role Steinlager plays in the lives of younger New Zealanders
• Meeting our target audience where they are
• Why it was important to lay down our marker in e-sports

About Jeremy

Jeremy has worked for Lion for the last 7 years and is responsible for leading Lion New Zealand's Premium, Mainstream and International beer and cider brand teams, and the development and execution of Lion New Zealand's major beer and cider portfolio strategies.

Panellist

Tom Goodwin recently questioned why brands have ignored gamers for a decade but now love the idea of a metaverse.

We have invited a panel of the who’s who in NZ’s gaming and metaverse field to discuss what has changed, how gaming and VR is already being utilised across many sectors, what the risks are in virtual worlds, and what the future holds for this new digital frontier.

Find out what it all means for marketers and consumers alike, and how brands can best play in this space.

• Avoiding ‘next shiny thing’ syndrome yet revisiting something consumers already do and love (gaming)
• Our predictions for the next 2-5 years and how NZ marketers can prepare for web 3 and the metaverse
• Are we there yet? Does the metaverse even exist? Different definitions and points of view
• How do we see consumers and brands interacting in the metaverse?
• What lessons can marketers take from gaming and VR?
• Potential risks brands need to be aware of
• The role of NFTs in brand marketing in a virtual world

About Elizabeth

Lizzie Smith is Head of Marketing at Glorious Digital, an NFT marketplace and creative studio. Over the last 12 months Glorious announced partnerships with international institutions like Wimbledon and The Nelson Mandela Foundation, as well as high profile sportsmen Dan Carter and Steve Smith. Earlier this year Lizzie lead the international campaign for Wimbledon’s Centre Court Centenary Collection NFT release and is currently working closely with The Nelson Mandela Foundation on their first Web3 offering. 

Having worked in the global music industry for over 8 years, Lizzie honed her skills dealing with high levels of talent in both label and management teams. Coming to Glorious from artist management company, Page 1, Lizzie spent 4 years working alongside world class music producers, artists & song writers. This has taken her to the US, the UK and Asia with her clients and collaborators. 

Panellist

Tom Goodwin recently questioned why brands have ignored gamers for a decade but now love the idea of a metaverse.

We have invited a panel of the who’s who in NZ’s gaming and metaverse field to discuss what has changed, how gaming and VR is already being utilised across many sectors, what the risks are in virtual worlds, and what the future holds for this new digital frontier.

Find out what it all means for marketers and consumers alike, and how brands can best play in this space.

• Avoiding ‘next shiny thing’ syndrome yet revisiting something consumers already do and love (gaming)
• Our predictions for the next 2-5 years and how NZ marketers can prepare for web 3 and the metaverse
• Are we there yet? Does the metaverse even exist? Different definitions and points of view
• How do we see consumers and brands interacting in the metaverse?
• What lessons can marketers take from gaming and VR?
• Potential risks brands need to be aware of
• The role of NFTs in brand marketing in a virtual world

About Mike

Mike is an Art Director and Developer with over 20 years in the creative industry. Mike co-founded boutique design and development agency Many Worlds with Yan Fu – the creators of New Zealand's first Social VR platform, Many Worlds VR.

Many Worlds was established in 2009 as a design house servicing New Zealand's largest corporate, advertising, print and publishing companies. Many Worlds now offers creative services that include bleeding edge AR, VR, App, Game and Web Development, leveraging its award-winning design heritage to craft breath-taking virtual experiences.

The world we experience is changing rapidly. Many Worlds encourages you to consider the unimaginable and challenge what you thought was possible. This is the world we live in and we invite you to join us.

Conversations with CX Leaders

Meghan White, Tribe Lead Consumer Digital at Westpac, joins Greg Whitham, CX Consulting Director at Datacom, and Evelyn Johnston from Adobe, for a conversation exploring trust, innovation and CX in the banking industry. 
 
You’ll hear about Meghan’s journey with Westpac, learn what trends are keeping digital leaders up at night, and take home some practical tips on things you can do today to prepare yourself for the world of tomorrow. 

About Evelyn

As a Senior Account Executive with Adobe, Evelyn Johnston helps customers get personalised, content-led experiences to market faster and at scale.

With a background in tech, marketing, and design, she has worked with organisations large and small, across industries and sectors, helping to guide them on their CX and digital transformation journeys.