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The essentials of digital marketing

The Essentials of Digital Marketing

Tuesday, 12 October 2021
9:00am - 5:00pm
Business Central
Level 7, 3-11 Hunter Street, Wellington


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Are you ready to become a better digital marketer?

Essentials of Digital Marketing gives you a bite-sized view of different parts of the digital marketing toolkit.

Covering everything from strategy, through to content and the different digital platforms available, this course is designed to give you a better understanding of the digital marketing landscape.

We will discuss how to make the right decisions for your organisation and helping to create a consistent digital experience for your customers and throughout the course, you will learn about the different parts of digital marketing

In partnership with
Business Central


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This is a core course to become a Professional Certified Marketer - Foundation Skills.


  • $595.00 + GST Members
  • $895.00 + GST Non Members
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Learning outcomes

You'll learn how to:

  • develop a strategic approach to your digital marketing
  • evaluate your digital marketing from the consumer perspective
  • use different tools to support your digital marketing activities

So you can

  • create cost-effective and successful digital marketing campaigns
  • make better decisions about where to invest your money in digital


Who is this course for?

  • marketers who are new to digital marketing
  • anyone who manages digital marketing in their own business

Great workshop! Very well organised and facilitated. Already recommending to my marketing peers.


Start your professional development
journey with us today.

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Are you a SME and keen for support with funding your professional development? You may be eligible to receive a subsidy of up to 50% for your course fee. Click here to find out more.