The essentials of digital marketing

The Essentials of Digital Marketing

Thursday 12 August 2021
9:00am – 5:00pm
Marketing Association
69 St Georges Bay Rd, Parnell, Auckland

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Are you ready to become a better digital marketer?

The Essentials of Digital Marketing gives you a bite-sized view of different parts of the digital marketing toolkit.

Covering everything from strategy, through to content and the different digital platforms available.

This workshop is designed to give you a better understanding of the digital marketing landscape.

We will discuss how to make the right decisions for your organisation and helping to create a consistent digital experience for your customers.

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This is a core course to become a Professional Certified Marketer - Foundation Skills


PRICING

  • $595.00 + GST Members
  • $895.00 + GST Non Members
  • Special rates available for students*, registered charities and multiple bookings. Contact us.
register now

Workshop Topics

Introduction to Digital Strategy

The Digital Customer Journey/User Experience

Digital Channels and Content

 

Measuring Digital

 

Learning Outcomes

You'll learn how to 

  • Develop a strategic approach to your digital marketing
  • Evaluate your digital marketing from the consumer perspective
  • Use different tools to support your digital marketing activities
  • Decide on the best digital marketing activities for your organisation
  • Identify the right metrics to monitor your campaigns and improve ROI

 

So you can

  • Create cost-effective and successful digital marketing campaigns
  • Make better decisions about where to invest your money in digital
  • Feel more confident with the different tools available and how best to apply them in your organisation

This Workshop is for Marketers Who:


Are new to digital marketing

 

Anyone who manages digital marketing in their own business

Start your professional development
journey with us today.

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Are you a SME and keen for support with funding your professional development? You may be eligible to receive a subsidy of up to 50% for your course fee. Click here to find out more.