Digital Storytelling

Digital Storytelling

Tuesday 03 August 2021
09.00am - 5.00pm
Marketing Association
69 St Georges Bay Rd, Parnell, Auckland

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As a marketer, you know digital storytelling is key to helping your audience understand the value of what you provide. But how do you do it right?

In this intensive, hands-on one-day workshop led by narrative strategist Steve Ballantyne, you’ll learn how to transform your storytelling skills from print to the screen, for both B2B and B2C audiences. If you’re a marketer, digital marketer or content creator, this course will give you the templates and tools you need to take your digital storytelling to the next level.

Steve has worked with over 150 brands throughout Australasia, over a 30 year career.

We start the day by examining the neuroscience of storytelling and uncovering the hidden structure that sits beneath all great stories. Then we look at what we can learn from brands and individuals succeeding in the digital storytelling space such as game designers, influencers, and movie makers. We also dive into practical areas like… how to use storytelling in your Google AdWords campaigns, website copy and everyday emails.

This workshop is an artful balance of storytelling theory and practical application backed up by compelling case studies from local and international brands. You’ll also get a chance to workshop your brand story during the day and use story frameworks to write your own backstory.

With the whole world moving online during the COVID-19 era, this is the one course you won’t want to miss out on in 2021.

PRICING

  • $595.00 + GST Members
  • $895.00 + GST Non Members
  • Special rates available for students*, registered charities and multiple bookings. Contact us.

 

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Learning Outcomes

  • How our analogue brains are wired for digital storytelling
  • Why story frameworks work better than stating facts and data
  • How to identify the hidden architecture behind great stories 
  • The best visual storytelling tools to use online
  • Narrative lessons from game designers and movie-makers
  • How to create engaging story-driven content for social media
  • How to storify your Google AdWords campaigns
  • Exciting, new digital storytelling formats and technology

Very practical course which is what we need and the ability to challenge the norm in marketing is so important. We need market differentiation. 

Jessica Ulyatt 2021

I was fortunate to attend the Digital Storytelling facilitated by Steve Ballentine and everything about the course was incredibly helpful to my Digital Producer role at the Waikato Institute of Technology. Thank you to Molly and the Marketing Association team for your hospitality and the seamless, hassle-free communication to make this event 100% perfect. 

William Fitzgerald, WINTEC 2021

The tutor was very engaging which helped keep the content interesting and the class engaged. 

Camilla Jones 2021

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