Digital Strategy

Digital is an increasingly important channel for any business. As a result, the need to understand digital resources, assets, tools, and channels is key. This short course will provide an in-depth view of those digital elements, and how they combine to contribute to a digital strategy.

Improve your understanding of digital resources, assets, tools, and channels, and identify how these contribute to their digital strategy. Brush up on your business' digital strategy to make sure that it aligns with the overall marketing strategy, and manage digital resources like a pro.

This is a core course to become a Professional Certified Digital Marketer and Professional Certified Strategic Marketer.

PRICING

$595.00 + GST Members
$895.00 + GST Non Members
Special rates available for students*, registered charities and multiple bookings. Contact us.

Vaccine Passports

This event is operating under the COVID-19 traffic light system. Vaccination passes will be a requirement for all attendees at this workshop including facilitators, staff and visitors.

All guests must present an official ‘My Vaccine Pass’ upon entry to the office/venue to a venue staff member before proceeding into the building. You many also be required to show valid photo identification. Please note you also must scan in using the QR code on the door. Wearing a mask is recommended and encouraged under the ‘red’ and ‘orange’ settings.

Learning outcomes

You'll Learn About:

Frameworks to develop a digital strategy
The key digital elements that contribute to a digital strategy
The specifics of those elements including digital media, data, UI & UX, KPI’s and Attribution

Train to:

Work within a framework that will help guide your digital strategy
Determine which digital elements to prioritise to deliver to strategy
How each element can best compliment all other elements, e.g. how best application of data can inform audience insight and media buying.

Achieve:

A digital strategy that compliments your overall marketing strategy
Meaningful outcomes for campaigns
Best value from agency partners

Who Should Attend

Those who want to improve their understanding of digital resources, assets, tools, and channels, and identify how these contribute to their digital strategy

Marketers who need to learn how to plan a digital strategy that aligns with their organisation's overall marketing strategy.

I really enjoyed the Digital Strategy workshop. Graeme is knowledgeable, well-articulated and clearly passionate about the material he was delivering. His background in data made the workshop even more interesting as we were able to discuss a lot more about the topic as it's a substantial part of an overall digital strategy.

Atalya Ticoalu - Vocus Group, 2021

The case studies were helpful to understand the context of the material in a real situation.

Katja Feary, Loyalty New Zealand 2021

This was a really good course. I learnt loads and came away with plenty of ideas to implement at work.

PAST ATTENDEE 2020

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Are you a SME and keen for support with funding your professional development? You may be eligible to receive a subsidy of up to 50% for your course fee. Click here to find out more.