Essentials of Digital Marketing

The Essentials of Digital Marketing


Thursday 23 November, 2023
9:00am – 5:00pm
Marketing Association
69 St Georges Bay Road, Parnell, Auckland

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Are you ready to become a better digital marketer?

The Essentials of Digital Marketing gives you a bite-sized view of different parts of the digital marketing toolkit.

We will discuss how to make the right decisions for your organisation and helping to create a consistent digital experience for your customers.

Covering everything from strategy, through to content and the different digital platforms available, this workshop is designed to give you a better understanding of the digital marketing landscape.

Professionally Certified Core Skills Marketer
This is a core course to become a 
Professionally Certified Core Skills Marketer

  • $650.00 + GST Members
  • $950.00 + GST Non Members
  • Special rates available for students, registered charities and multiple bookings. Contact us.
register now

Learning Outcomes

You'll learn how to 

  • Develop a strategic approach to your digital marketing
  • Evaluate your digital marketing from the consumer perspective
  • Use different tools to support your digital marketing activities
  • Decide on the best digital marketing activities for your organisation
  • Identify the right metrics to monitor your campaigns and improve ROI

So you can

  • Create cost-effective and successful digital marketing campaigns
  • Make better decisions about where to invest your money in digital
  • Feel more confident with the different tools available and how best to apply them in your organisation
Graeme Douglas

Facilitator, Graeme Douglas

Senior Consultant, Sparkline

Graeme works as a senior consultant for Sparkline, a digital analytics business delivering data architecture and insights support to clients.

more about graeme

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