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Essentials of Digital

LIVE at Lunchtime - Online Training

The Essentials of Digital Marketing

Tuesdays | 6 September -  27 September
12:00pm - 1:30pm
MA Online

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Are you ready to become a better digital marketer?

Our Bootcamp gives you a bite-sized view of different parts of the digital marketing toolkit.

Covering everything from strategy, through to content and the different digital platforms available, this course is designed to give you a better understanding of the digital marketing landscape.

We will discuss how to make the right decisions for your organisation and helping to create a consistent digital experience for your customers and throughout the course, you will learn about the different parts of digital marketing

Course structure
A live session will be held each Tuesday from 12:00pm -1:30pm over 4 weeks. The facilitator will present that week's topic live online with other participants. There will also be activities and resources to support your learning.

Core Skills Badge

This is a core course to become a Professional Certified Marketer - Core Skills.


  • $595.00 + GST Members
  • $895.00 + GST Non Members
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Learning outcomes

You'll learn how to:

  • Develop a strategic approach to your digital marketing
  • Evaluate your digital marketing from the consumer perspective
  • Use different tools to support your digital marketing activities

So you can

  • Create cost-effective and successful digital marketing campaigns
  • Make better decisions about where to invest your money in digital


Who is this course for?

  • Marketers who are new to digital marketing
  • Anyone who manages digital marketing in their own business
Graeme Douglas

Facilitator, Graeme Douglas

Senior Consultant, Sparkline

Graeme works as a senior consultant for Sparkline, a digital analytics business delivering data architecture and insights support to clients.


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Great workshop! Very well organised and facilitated. Already recommending to my marketing peers.


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Are you a SME and keen for support with funding your professional development? You may be eligible to receive a subsidy of up to 50% for your course fee. Click here to find out more.