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Essentials of Digital

The Essentials of Digital Marketing

Wednesday 16 February, 2022
9:00am – 5:00pm                                                                                                           

Te Herenga Waka - Victoria University of Wellington Pipitea Campus  


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Are you ready to become a better digital marketer?

The Essentials of Digital Marketing gives you a bite-sized view of different parts of the digital marketing toolkit.

Covering everything from strategy, through to content and the different digital platforms available.

This workshop is designed to give you a better understanding of the digital marketing landscape.

We will discuss how to make the right decisions for your organisation and helping to create a consistent digital experience for your customers.

In Partnership with

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This is a core course to become a Professional Certified Marketer - Foundation Skills


  • $595.00 + GST Members
  • $895.00 + GST Non Members
  • Special rates available for students*, registered charities and multiple bookings. Contact us.

Vaccine Passports 

This event is operating under the COVID-19 traffic light system.  Vaccination passes will be a requirement for all attendees at this workshop including facilitators, staff and visitors.

All guests must present an official ‘My Vaccine Pass’ upon entry to the office/venue to a venue staff member before proceeding into the building.  You many also be required to show valid photo identification.  Please note you also must scan in using the QR code on the door. Wearing a mask is recommended and encouraged under the ‘red’ and ‘orange’ settings.

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Learning Outcomes

You'll learn how to 

  • Develop a strategic approach to your digital marketing
  • Evaluate your digital marketing from the consumer perspective
  • Use different tools to support your digital marketing activities
  • Decide on the best digital marketing activities for your organisation
  • Identify the right metrics to monitor your campaigns and improve ROI


So you can

  • Create cost-effective and successful digital marketing campaigns
  • Make better decisions about where to invest your money in digital
  • Feel more confident with the different tools available and how best to apply them in your organisation

Start your professional development
journey with us today.

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Are you a SME and keen for support with funding your professional development? You may be eligible to receive a subsidy of up to 50% for your course fee. Click here to find out more.