The Essentials of Digital Marketing

Wednesday 16 February, 2022
9:00am – 5:00pm

Te Herenga Waka - Victoria University of Wellington Pipitea Campus

Are you ready to become a better digital marketer?

The Essentials of Digital Marketing gives you a bite-sized view of different parts of the digital marketing toolkit.

Covering everything from strategy, through to content and the different digital platforms available.

This workshop is designed to give you a better understanding of the digital marketing landscape.

We will discuss how to make the right decisions for your organisation and helping to create a consistent digital experience for your customers.

In Partnership with

This is a core course to become a Professional Certified Marketer - Foundation Skills

PRICING

$595.00 + GST Members
$895.00 + GST Non Members
Special rates available for students*, registered charities and multiple bookings. Contact us.

Vaccine Passports

This event is operating under the COVID-19 traffic light system. Vaccination passes will be a requirement for all attendees at this workshop including facilitators, staff and visitors.

All guests must present an official ‘My Vaccine Pass’ upon entry to the office/venue to a venue staff member before proceeding into the building. You many also be required to show valid photo identification. Please note you also must scan in using the QR code on the door. Wearing a mask is recommended and encouraged under the ‘red’ and ‘orange’ settings.

Learning Outcomes

You'll learn how to

Develop a strategic approach to your digital marketing
Evaluate your digital marketing from the consumer perspective
Use different tools to support your digital marketing activities
Decide on the best digital marketing activities for your organisation
Identify the right metrics to monitor your campaigns and improve ROI

So you can

Create cost-effective and successful digital marketing campaigns
Make better decisions about where to invest your money in digital
Feel more confident with the different tools available and how best to apply them in your organisation

Start your professional development
journey with us today.

Sign me up

Are you a SME and keen for support with funding your professional development? You may be eligible to receive a subsidy of up to 50% for your course fee. Click here to find out more.