Google Analytics 4

Universal Google Analytics is phasing out, and Google Analytics 4 (GA4) is here to take its place.

GA4 is a revamped analytics system, with different reports than what you're used to seeing in the original Google Analytics. Many businesses have already made the switch. Is yours one of them?

Join facilitator Nick Guebhard, Founder & Digital Analytics Consultant at DataTribe, and get a crash course on this new analytics platform. Gain a better understanding on the most effective use of these new tools, and focus on the critical metrics that can make a big difference to you in your role as a marketer.

In Partnership with

This is a core course to become a
Professionally Certified Digital Marketer.

PRICING

$650.00 + GST Members
$950.00 + GST Non Members
Special rates available for students, registered charities and multiple bookings. Contact us.

run this course inhouse

Learning Outcomes

You'll learn about

How GA4 works
Overview of best practice setup/configuration of GA4
The differences of Universal Google Analytics and GA4
Overview of the standard reports and segments

Who Should Attend

This workshop is for marketers who:

Want to understand how to assess the performance of their marketing campaigns
Want to start using GA4 to prioritise website changes
Want to use data to understand to drive more decision making
Want to better understand how their digital agencies are performing

Facilitator, Nick Guebhard

Founder & Digital Analytics Consultant, DataTribe

Nick’s been living and breathing digital analytics since before Google Analytics came on the scene. He’s helped many NZ household brands increase their digital performance.

more about nick and GA4

Start your professional development
journey with us today.

Sign me up

Are you a SME and keen for support with funding your professional development? You may be eligible to receive a subsidy of up to 50% for your course fee. Click here to find out more.