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Google Ads

LIVE at lunchtime - Online Learning

Google Ads - The Profitable Way

Tuesday 03 - Tuesday 17 August 2021
12:00pm - 1:30pm
MA Online

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Google Ads is constantly changing and evolving how marketers engage with ad campaigns.

Join Rod Russell for a hands-on Google Ads course which will take you through the best practices on setting up, creating, and leveraging Google Ads to work with you.

Course Structure:

A live session will be held each Tuesday from 12.00pm - 1.30pm over 3 weeks. The facilitator will present that week's topic live online with other participants. There will also be activities and resources to support your learning.


  • $495.00 + GST Members
  • $795.00 + GST Non Members
  • Special rates available for students*, registered charities and multiple bookings. Contact us.


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Learning outcomes

You'll Learn About

  • Google Ads basics & setup best practice including how to leverage hidden or underutilised features within the platform.
  • An emergency checkup of the major mistakes in Google Ads, and how to stop them immediately.
  • Secrets, tips, tricks, and techniques to effectively use Google AdWords to market your product or service in the most efficient manner possible.

So you can:

  • Run your campaigns as effectively as possible, to maximize your ROAS or Return on Ad Spend,
  • Understand the latest changes to Google Ads and how you can use them to your benefit.
  • Use Google Ads and Google Analytics metrics to measure your return on investment.


Walk away with:

  • A checklist for Tasks to work through when building a Google Ads account before launching ad campaigns,
  • An account optimisation checklist with day-to-day account tasks to complete.

Who Should Attend

People who want to learn more about Google Ads and how to use the platform more effectively to get the most out of their search budget.

Rod (1)

Facilitator, Rod Russell

Managing Director, Admatic

Rod Russell is the Managing Partner for a digital marketing agency ADMATIC New Zealand who specialise in digital strategy, search, display and video advertising.

I really appreciated the practical element of the workshop - learning a concept and then being able to immediately put it into practice has meant that I am far better equipped to tackle Google Ads now.


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Are you a SME and keen for support with funding your professional development? You may be eligible to receive a subsidy of up to 50% for your course fee. Click here to find out more.