Google Ads

Google Ads - The Profitable Way

Thursday 30 March, 2023
Marketing Association
69 St Georges Bay Road, Parnell, Auckland



As search continues to evolve, marketing teams need to understand how the technology has changed and how to adapt in order to best leverage Google's AI-powered solutions. In the past, Google Ads used to be like driving a race car, with advertisers making micro adjustments to get the best results. However, today it's more like managing an interstellar spaceship travelling at the speed of light, where advertisers are not allowed to drive but rather manage the spaceship.

To stay on top of Google Ads, it's important to understand how paid search has changed over the years. While automation and machine-learning have become more prevalent, human intelligence and experience coupled with machine learning and automation will always yield better results than letting an algorithm run wild.

Google Ads has historically provided high levels of transparency and control to advertisers, allowing them to see data on every dollar spent, impression, and click, and control over the relationship between user search and ads. However, Google has shifted the platform towards automation and machine-learning, and a focus on audiences and less and less on the actual individual search terms people use. While this does have its limitations, it also opens up real opportunities to be more strategic in our accounts by letting machines do what they do best and by guiding the algorithms to stay on course and get the best results.

Despite all these changes, the fundamentals of what works and why remain the same. Advertisers need to know how to make the best possible use of the new Google Ads, what has changed, and what to do about it in order to stay ahead of the competition.

Whether you're a marketing manager needing to upskill and stay current to lead conversations with your agency, or you want to be hands-on in the platform, our course can help you understand these changes and leverage Google's AI-powered solutions to propel your business into the future.


  • $550.00 + GST Members
  • $850.00 + GST Non Members
  • Special rates available for students, registered charities and multiple bookings. Contact us.


register now

Learning outcomes

You'll Learn About

  • Google Ads basics & setup best practice including how to leverage hidden or underutilised features within the platform.
  • An emergency checkup of the major mistakes in Google Ads, and how to stop them immediately.
  • Secrets, tips, tricks, and techniques to effectively use Google AdWords to market your product or service in the most efficient manner possible.

So you can:

  • Run your campaigns as effectively as possible, to maximize your ROAS or Return on Ad Spend,
  • Understand the latest changes to Google Ads and how you can use them to your benefit.
  • Use Google Ads and Google Analytics metrics to measure your return on investment.


Walk away with:

  • A checklist for Tasks to work through when building a Google Ads account before launching ad campaigns,
  • An account optimisation checklist with day-to-day account tasks to complete.

Who Should Attend

People who want to learn more about Google Ads and how to use the platform more effectively to get the most out of their search budget.

Rod (1)

Facilitator, Rod Russell

Managing Director, Admatic

Rod Russell is the Managing Partner for a digital marketing agency ADMATIC New Zealand who specialise in digital strategy, search, display and video advertising.

I really appreciated the practical element of the workshop - learning a concept and then being able to immediately put it into practice has meant that I am far better equipped to tackle Google Ads now.


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