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Google Ads - The Profitable Way

Thursday 8 September, 2022
Marketing Association, Parnell, Auckland

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Google Ads is constantly changing and evolving how marketers engage with ad campaigns.

Join Rod Russell for a hands-on Google Ads course which will take you through the best practices on setting up, creating, and leveraging Google Ads to work with you.


  • $495.00 + GST Members
  • $795.00 + GST Non Members
  • Special rates available for students, registered charities and multiple bookings. Contact us.

*Vaccine Passes
Following the Government’s announcement, My Vaccine Passes will no longer be required for attendees, facilitators and staff to attend this workshop.

During the ‘orange’ light setting, face masks are still recommended for all attending this workshop. Other health and safety measures will be followed.

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Learning outcomes

You'll Learn About

  • Google Ads basics & setup best practice including how to leverage hidden or underutilised features within the platform.
  • An emergency checkup of the major mistakes in Google Ads, and how to stop them immediately.
  • Secrets, tips, tricks, and techniques to effectively use Google AdWords to market your product or service in the most efficient manner possible.

So you can:

  • Run your campaigns as effectively as possible, to maximize your ROAS or Return on Ad Spend,
  • Understand the latest changes to Google Ads and how you can use them to your benefit.
  • Use Google Ads and Google Analytics metrics to measure your return on investment.


Walk away with:

  • A checklist for Tasks to work through when building a Google Ads account before launching ad campaigns,
  • An account optimisation checklist with day-to-day account tasks to complete.

Who Should Attend

People who want to learn more about Google Ads and how to use the platform more effectively to get the most out of their search budget.

Rod (1)

Facilitator, Rod Russell

Managing Director, Admatic

Rod Russell is the Managing Partner for a digital marketing agency ADMATIC New Zealand who specialise in digital strategy, search, display and video advertising.

I really appreciated the practical element of the workshop - learning a concept and then being able to immediately put it into practice has meant that I am far better equipped to tackle Google Ads now.


Start your professional development
journey with us today.

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Are you a SME and keen for support with funding your professional development? You may be eligible to receive a subsidy of up to 50% for your course fee. Click here to find out more.