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Google Analytics

Google Analytics for Marketing Professionals

Tuesday 19 October 2021
9:00am - 4:00pm
Marketing Association
69 St Georges Bay Rd, Parnell, Auckland

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Google Analytics is a tool that aids better decision making, points towards insightful recommendations and allows a strong understanding of how your digital marketing is performing.

But Analytics can also be frustrating; because it provides a lot of data but no context on understanding what data is important.

This one-day course is highly practical focusing on how to get the best out of Analytics, how to cut through the flood of information, and focus on the critical few metrics that can make a big difference to you in your role as a marketer.

Join the discussion with Nick, Founder & Digital Analytics Consultant at DataTribe, and figure out how to make the most effective use of this tool.

Strategic Cert

This is a core course to become a Professional Certified Strategic Marketer.


  • $595.00 + GST Members
  • $895.00 + GST Non Members
  • Special rates available for students*, registered charities and multiple bookings. Contact us.
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Learning Outcomes

You'll learn about

  • How Analytics works at a high level
  • How to align Analytics with your needs and goals
  • Overview of best practice setup/configuration of Analytics
  • Ideas to improve your conversion rates
  • Overview of the standard reports and advanced segments
  • Favourite tips, tricks, ideas from over 14 years of Analytics usage
  • Google Analytics 4 – What’s coming up in Analytics

To achieve

  • Better results more effective marketing campaigns
  • A practice of data informed marketing
  • The best results for your marketing budget

So you can

  • Have the ability to meld Analytics data with your marketing experience to make smarter decisions
  • Confidently communicate analytics insights with stakeholders, clients and agencies
  • Better understand digital performance and how it adds to overall business goals

This Workshop is for Marketers Who:

Want to understand how to assess the performance of their marketing campaigns

Want to start using Analytics to prioritise website changes.

Want to use data to understand to drive more decision making

Want to better understand how their digital agencies are performing

One of the best workshops yet

Aliese Booth, Westpac, 2021

Start your professional development
journey with us today.

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Are you a SME and keen for support with funding your professional development? You may be eligible to receive a subsidy of up to 50% for your course fee. Click here to find out more.