Copywriting

LIVE at lunchtime - Online Learning

The Secret Sauce of Great Copywriting

Wednesday 04 - Wednesday 25 August 2021
12:00pm - 1:30pm
MA Online 

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How do you write copy that resonates with your customers? Want to write a punchy brand proposition line? Need to banish that frustrating writer’s block, and let the creative juices flow?

Overview
Great copywriting is one of the most critical elements of successful marketing. Telling your story through words is one part of the equation, creating content that people care about enough to engage with is another! Join us to discover how you can craft copy that adds credibility and charisma to your brand.

Course structure
A live session will be held each Wednesday from 12:00pm - 1:30pm over 4 weeks. The facilitator will present that week's topic live online with other participants. There will also be activities and resources to support your learning.

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This is a core course to become a Professional Certified Marketer - Foundation Skills.

 

PRICING

  • $595.00 + GST Members
  • $895.00 + GST Non Members
  • Special rates available for students*, registered charities and multiple bookings. Contact us.
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Learning Outcomes

Who is this course for?

Marketers who want to develop and strengthen their copywriting skills, and write engaging content.

You'll learn about

  • writing for a target audience
  • embodying the brand tone of voice and planning for success
  • editing for clarity and conciseness
  • reviewing for persuasion 
  • creative formulae for developing creative ideas

So you can

  • create persuasive headlines, copy and calls to actions
  • make your writing easier and faster 
  • keep your copy short, sharp and punchy

To achieve

  • copy that works
  • punchy copy that engages and delivers powerful communications
  • cost effective copy
helen

Facilitator, Helen Steemson

Lead Copywriter & Creative Director, Words for Breakfast

Helen is the award-winning lead copywriter and creative director at Words for Breakfast, a copywriting agency in Auckland.

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I've been in marketing for over 9 years, and I can honestly say this is a workshop well worth attending! Helen was not only informative but also extremely engaging and made the workshop fun. I took a lot from the workshop and was able to apply it to my copywriting immediately. 

Danielle, past attendee 2021

Learning the theory and then direct application to our own work was instrumental for cementing the concepts. Group work was great for understanding concepts further and allowing us to network and collaborate in a positive and fun space. Enjoyable working environment.

PAST ATTENDEE 2020

Start your professional development
journey with us today.

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Are you a SME and keen for support with funding your professional development? You may be eligible to receive a subsidy of up to 50% for your course fee. Click here to find out more.