Learn the basics of influencer marketing, how to formulate an influencer marketing strategy, and how to run a successful campaign. Additionally, you will learn about extending on an initial campaign and being able to leverage influencers to become sales and research channels.
Learn how to set up a proper full-funnel customer and lead generation acquisition strategy. This includes understanding various targeting options, KPIs, pixel installation and event tracking, and audience building. You will also learn how to optimize and scale the business based on those metrics, and advanced bidding strategies.
Overall, this workshop will teach you how to make the most of influencer marketing and paid social media advertising by giving you the skills to run successful campaigns and maximize your return on investment.
A live session will be held each Tuesday from 12:00pm - 1:30pm over 4 weeks. The facilitator will present that week's topic live online with other participants. There will also be activities and resources to support your learning.
You can do the Influencer workshop as a two-week workshop, Paid Social Advertising as a two-week workshop or both as a four-week workshop.
Special rates available for students, registered charities and multiple bookings. Contact us.
This workshop is designed for anyone who wants to learn and improve their skills in influencer marketing and paid social media advertising, including:
With over 9 years of Digital Marketing experience across multiple brands and business sectors, Oli brings a great deal of real-world knowledge to his facilitation.
With over 6 years of Digital Marketing experience across multiple brands and business sectors, Oli brings a great deal of real-world knowledge to his facilitation.
A self-confessed data nerd, Oli loves figuring out the nuances of the different social platforms and sharing his knowledge and experience in a friendly and informative manner.