Marketing Bootcamp

Introduction to Marketing Plans

Wednesday, 10 July
Marketing Association
69 St Georges Bay Road, Parnell, Auckland

register now

This intensive workshop covers all the key marketing foundations essential to understanding how to market any business and put into place a solid marketing plan.

You’ll learn the basics of brand strategy that you can apply to a business, corporate or non-profit (or perhaps just a good idea).

At the beginning of the workshop, you will be provided with a detailed marketing plan template that can be completed as we go through the following topics:

Course structure
Part 1: Situation Analysis
•    Why understanding your customers is critical to your future success
•    What you offer, to whom and why customers should care (a clue: it’s all about value!)
•    What you are good at, and your competition is not – Your SWOT analysis
•    Sourcing and understanding global trends that can impact your business

Part 2: Brand Strategy
•    How to segment and target your market
•    Why selecting your positioning makes all the difference between success and failure

Part 3: Value Creation Mix
•    Branding and how this can be leveraged
•    How to create, deliver and communicate value
•    Understanding touchpoints and funnels to engage your customer
•    What you need to know to market services effectively

If you are new to a marketing role, wish to get a better overall understanding of the importance of marketing or need a refresher to boost your confidence then this is the workshop for you.

Professionally Certified Core Skills Marketer
This is a core course to become a 
Professionally Certified Core Skills Marketer

  • $595+ GST Members
  • $895+ GST Non Members
  • Special rates available for students, registered charities and multiple bookings. Contact us.
  • We are in the process of creating a new and improved booking system for you.  For any questions about this workshop including booking tickets, please email

register now

Learning outcomes

You will learn to...

  • Understand why and how marketing is an integral part to any business’s success
  • Understand the key essentials of marketing and it drives market growth
  • Validate your marketing thinking and take away a marketing plan that you can execute in your business immediately


To achieve

  • Market success and impact the performance of your business
  • Sustained competitive advantage
  • More customers and happier customers for longer

Who Should Attend

Marketers with 0-3 years’ experience, needing to understand the core concepts of marketing


Those new to the marketing profession (including graduates) to help them to be more industry ready
Denisa Hebblethwaite  (1)

Facilitator, Denisa Hebblethwaite

Senior Lecturer, Unitec

Denisa Hebblethwaite is a marketing consultant working with both industry and educational clients. Her areas of marketing specialisation include Brand Management, Marketing Strategy and Consumer Behaviour. 

more about denisa

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