Knowledge Bites Online

Online Knowledge Bites

Wednesday 25 August 2021
5.30pm - 6.30pm

Live-Streaming

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Building Brands with Purpose – do we need to?

In a lot of cases, the modern consumer isn’t looking for just a product; they’re looking for a connection. They don’t need to be sold; they need to be inspired.

How does the brand make them feel? Does it align with their core values and beliefs? As consumers’ priorities continue to evolve, it’s more important than ever for brands to connect with social audiences on a deeper, more personal level.

Needless to say, for brands looking to earn customer loyalty, advancing social causes is no longer an option but a necessity. This begs the question: How do marketers tackle important societal and political issues, such as climate change, women’s rights and job growth, while remaining authentic and relevant to their target audiences?

We have invited a panel of national experts from New Zealand's biggest brands to discuss this topic. 

PRICING

  • $29.00 + GST Members
  • $39.00 + GST Non Members

If you can't attend live, you can still register and we'll send you the recording!

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Panellists

Kim Pick

Moderator - Kim Pick

Executive Creative Director, VMLY&R New Zealand

Alex Whitcher

Alex Whitcher

Former Senior Marketing Director, Nike North America

Tania Bui

Tania Bui

Director Fun & Enjoyment (CSDs) and Marketing Excellence, Frucor Suntory

Fiona Cresswell

Fiona Cresswell

GM Marketing Operations, Fisher & Paykel Healthcare

Simon Hofmann

Simon Hofmann

General Manager, Brand and Marketing, Kiwibank

Kim Pick

Moderator - Kim Pick

Executive Creative Director, VMLY&R New Zealand

Alex Whitcher

Alex Whitcher

Former Senior Marketing Director, Nike North America

Tania Bui

Tania Bui

Director Fun & Enjoyment (CSDs) and Marketing Excellence, Frucor Suntory

Fiona Cresswell

Fiona Cresswell

GM Marketing Operations, Fisher & Paykel Healthcare

Simon Hofmann

Simon Hofmann

General Manager, Brand and Marketing, Kiwibank

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