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Mapping The Customer Journey

Wednesday 23 February 2022
Marketing Association, Parnell, Auckland

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Having excellent Customer Service is vital to differentiate your business from the pack. You will need the insight, tools, and information to better understand your customer's journey. The Marketing Association is proud to help you on that journey by introducing our half-day workshop into Customer Journey Mapping.


  • $345.00 + GST Members
  • $495.00 + GST Non Members
  • Special rates available for students*, registered charities and multiple bookings. Contact us.

Vaccine Passports 

This event is operating under the COVID-19 traffic light system.  Vaccination passes will be a requirement for all attendees at this workshop including facilitators, staff and visitors.

All guests must present an official ‘My Vaccine Pass’ upon entry to the office/venue to a venue staff member before proceeding into the building.  You many also be required to show valid photo identification.  Please note you also must scan in using the QR code on the door. Wearing a mask is recommended and encouraged under the ‘red’ and ‘orange’ settings.

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Learning outcomes

You will learn about

  • How to use tools and processes to visualise the entire Customer Journey
  • Identify opportunities to reduce friction and enhance relationships
  • Better understand your customer’s needs, context, and questions
  • Learn from case studies

So you can

  • Apply lessons learned to your organisation
  • Identify key stages and creating your own Journey maps
  • Improve your Customer Experience and drive business growth

Who is this Workshop for?

Marketers who have a basic understanding of Customer Journey Mapping and want a deeper dive

Organisations who are moving to a customer-centric business model

People who have done the Introductory Customer Journey Mapping Course and are hungry to delve into the next steps.

Start your professional development
journey with us today.

Sign me up

Are you a SME and keen for support with funding your professional development? You may be eligible to receive a subsidy of up to 50% for your course fee. Click here to find out more.