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Mapping the Customer Journey

Mapping The Customer Journey

Tuesday 21 February, 2023
Marketing Association, Parnell, Auckland

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Having excellent Customer Service is vital to differentiate your business from the pack. You will need the insight, tools, and information to better understand your customer's journey. The Marketing Association is proud to help you on that journey by introducing our half-day workshop into Customer Journey Mapping.


  • $400.00 + GST Members
  • $550.00 + GST Non Members
  • Special rates available for students, registered charities and multiple bookings. Contact us.
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Learning outcomes

You will learn about

  • How to use tools and processes to visualise the entire Customer Journey
  • Identify opportunities to reduce friction and enhance relationships
  • Better understand your customer’s needs, context, and questions
  • Learn from real case studies

So you can

  • Apply lessons learned to your organisation
  • Identify key stages and creating your own Journey maps
  • Improve your Customer Experience and drive business growth

Who Should Attend

  • Marketers who have a basic understanding of Customer Journey Mapping and want a deeper dive
  • Organisations who are moving to a customer-centric business model. 
  • People who have done the Introductory Customer Journey Mapping Course and are hungry to delve into the next steps.
Robert Limb, square-1

Facilitator, Robert Limb

Chief Executive Officer, TRACK

Robert believes that building customer relationships is at heart a cultural issue. It is all about purpose, leadership and commitment to customers supported by process, technology and insight.

more about rob

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